Description

(LU). Firmin BOUISSET. LU Biscuits Lefèvre-Utile (Daude Frères, Paris, circa 1920). (LU). Firmin BOUISSET. LU Biscuits Lefèvre-Utile (Daude Frères, Paris, circa 1920). Lithographed poster, format 125 x 180 cm. A little schoolboy, standing, wearing beret, cape, schoolbag and wicker basket, sketches a little LU. Famous poster for LU cookies. Firmin Bouisset drew this little schoolboy in 1897 for an advertising campaign on the walls of major French cities. These ephemeral 5 m x 3 m posters were all destroyed. A new campaign was launched in the 1920s in this slightly smaller format. Mint condition.

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(LU). Firmin BOUISSET. LU Biscuits Lefèvre-Utile (Daude Frères, Paris, circa 1920). (LU). Firmin BOUISSET. LU Biscuits Lefèvre-Utile (Daude Frères, Paris, circa 1920). Lithographed poster, format 125 x 180 cm. A little schoolboy, standing, wearing beret, cape, schoolbag and wicker basket, sketches a little LU. Famous poster for LU cookies. Firmin Bouisset drew this little schoolboy in 1897 for an advertising campaign on the walls of major French cities. These ephemeral 5 m x 3 m posters were all destroyed. A new campaign was launched in the 1920s in this slightly smaller format. Mint condition.

Estimate 400 - 600 EUR

* Not including buyer’s premium.
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Sale fees: 30 %
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For sale on Thursday 26 Sep : 14:00 (CEST)
paris, France
Leducq Maison de ventes aux enchères
+33181703656

Exhibition of lots
mardi 24 septembre - 11:00/18:00, Etude
mercredi 25 septembre - 11:00/18:00, Etude
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