[TOURISME] BIARRITZ ÉTÉ 1930 - Édition de Propagande, Paris, G. Gautron (ed.) Vintage paperback folio with numerous advertisements and reproductions of illustrations by Ramiro ARRUE. (Good condition, cover a little faded). ATTACHED: BIARRITZ ILLUSTRÉ - September 1-10, 1930 - n°3 Vintage paperback folio with numerous photographs of the Basque coast social scene, including a charming double-page propaganda spread entitled "Le béret basque, coiffure des jolies parisiennes". There's also a page of advertising for Frigidaire (Rue de la Boétie, Paris) with an interview with Irène Luce, who points out that her "friends gather here almost every evening for cocktails", underlining a "primordial element of modern comfort". The brand's concession for the Basses-Pyrénées - Hautes-Pyrénées and Landes regions is held by Etablissements J. d'Arcangues, in Biarritz and Pau. Finally, on the back cover, a Finafoncière advertisement headlined "Visit Ciboure - The future Cannes of the Basque Coast". Provenance : Yves Gastou Collection, Biarritz