WWI POSTER ON NATIONAL LOAN. LÉCHAUDEL, A. Pour la Victoire. Deuxième Emprunt de la Défense Nationale, souscrivez. Poster measuring 88 x 56 cm. Text in red and black. French rooster at the top. Good condition. Patriotic poster for the underwriting of loans for the war effort and national defense in 1916. Posters were an excellent means of propaganda and many were created with allegorical 'patriotic' themes, intended to arouse emotion and generosity.

Composed of several subsidiaries, the Drouot Group is a major player in the art market. Hôtel Drouot, located in the heart of Paris, has been the world's largest public auction center since 1852. 15 salerooms are available to more than 70 auction houses. The emulation generated by an annual offer of 230,000 artworks from 21 major specialities - from Antiquity to street art - attracts some 3,000 visitors every day. The Group's digital platform, Drouot.com, offers digital sales - Live auctions (live broadcasting and participation in auctions), Online-only auctions (dematerialised auctions) and Buy Now sales (sales of lots at fixed prices). Nearly 2 million items are offered annually by 600 auction houses. Auction news is reported every week in La Gazette Drouot, the leading weekly magazine for the art market and culture published by Auctionspress.