Description
Unknown
Affiche Ancienne Original vintage Smirnoff vodka advertising poster: ''I was the mainstay of the Public Library until I discovered Smirnoff' - The effect is shattering. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. The only image which did not have a positive impact on sales was the one of the wayward librarian, above. Research later showed that much of the target audience actually aspired to be librarians and had no desire to be led astray by that devastating sip of Smirnoff. Very good condition, creasing. Country of issue: UK, designer: Unknown, size (cm): 56.5x41, year of printing: 1970s.
219
Unknown
Estimate
90 - 180 GBP
Starting price
60 GBP
Sale fees: 20 %
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All sales are final, items are as described. Payment is required within 4 days after auction. International Deliveries: please note that any local taxes and duties are country specific, and may be applied by the authorities on arrival in your destination country (including the EU). The postal service will notify you directly if any charges are due and, as the recipient of the shipment, you will be liable to pay these charges before your package is delivered.
Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment in Pounds (GBP) is possible on collection at our gallery in London. Auctioneer reserves the right to sell the lots that have not been collected for over six weeks or the ones for which the payment was not completed.
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