Unknown Affiche Ancienne Original vintage drink advertising poster for Smirnoff, the renowned vodka brand founded in Moscow. Smirnoff uses a humorous advertising slogan here - "I wonder if I dare discover Smirnoff?". The photograph features the reflection of a lady sat at a dressing table, sporting a bob cut hairstyle and white lingerie, comtemplating with chin resting against her fists. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. Very good condition, minor creasing, small tear in top left corner. Country of issue: UK, designer: Unknown, size (cm): 56.5x41, year of printing: 1970s.