Unknown Affiche Ancienne Original vintage drink advertising poster for Smirnoff, the renowned vodka brand founded in Moscow. Smirnoff uses a humorous advertising slogan here - "I've spread my wings since I discovered Smirnoff." The photograph features a pilot resting against a vintage open top biplane, and wearing a leather wool lined brown leather bomber jacket, jeans and bandit aviator goggles. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. Good condition, fold, creasing, tears. Country of issue: UK, designer: Unknown, size (cm): 56.5x41, year of printing: 1970s.