Null LU / Lefèvre-Utile: Set of 20 modern boxes featuring the Biscuiterie's hist…

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LU / Lefèvre-Utile: Set of 20 modern boxes featuring the Biscuiterie's historic graphics.

387

LU / Lefèvre-Utile: Set of 20 modern boxes featuring the Biscuiterie's historic graphics.

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Estim. 50 - 80 EUR

[LU]. Lefèvre-Utile cookies. Genuine Petit-Beurre (Lefèvre-Utile. Nantes, circa 1889). [LU]. Cookies Lefèvre-Utile. Genuine Petit-Beurre (Lefèvre-Utile. Nantes, circa 1889). Chromolithograph pasted on cardboard, size 31.5 x 40.4 cm. Young girl wearing a pink corset and charlotte, holding a Petit-Beurre box on her left arm, munching a piece of cookie. This was the second advertising sign published after the creation of the Petit-Beurre cookie in 1886, designed by Louis Lefèvre, who had bought and developed his parents' patisserie. The young girl is carrying the first box of these famous cookies. Imprimerie F. Champenois, Paris. In perfect condition.

Estim. 200 - 300 EUR

[LU]. La Femme aux nœuds roses (Lefèvre-Utile. Nantes. 1898). [LU]. La Femme aux nœuds roses (Lefèvre-Utile. Nantes. 1898). Chromolithograph on paper between two metal strips, size 45 x 62 cm. Woman in front, leaning, wearing a dress with pink bows, calendar at bottom. [Imprimerie F. Champenois]. Presented as a panel as part of the "Annual Series" and in this rarer scrolling form. Mint condition.

Estim. 400 - 600 EUR

(LU). Firmin BOUISSET. LU Biscuits Lefèvre-Utile (Daude Frères, Paris, circa 1920). (LU). Firmin BOUISSET. LU Biscuits Lefèvre-Utile (Daude Frères, Paris, circa 1920). Lithographed poster, format 125 x 180 cm. A little schoolboy, standing, wearing beret, cape, schoolbag and wicker basket, sketches a little LU. Famous poster for LU cookies. Firmin Bouisset drew this little schoolboy in 1897 for an advertising campaign on the walls of major French cities. These ephemeral 5 m x 3 m posters were all destroyed. A new campaign was launched in the 1920s in this slightly smaller format. Mint condition.

Estim. 10 - 20 EUR

LU. Breton menus. Lefèvre-Utile. Nantes. (Circa 1900). LU. Breton menus. Lefèvre-Utile. Nantes. (Circa 1900). Two formats: 12.5 x 20.5 cm (2) and 14.1 x 20.4 cm (8). Chromolithography, sometimes enhanced with gold and silver, on embossed card. Printed on one side. Ten menus on the theme of Brittany. Each composition shows a young Breton woman in traditional costume and local scenes. In perfect condition.

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