[Advertorial Ephemera] Van Nelle, collection of 90 labels, posters and other advertorial items Mostly 1930s-1940s. Interesting collection, some of the labels almost certainly by Jac Jongert, incl. items w. Indonesian text as well. The larger part of the collection consists of labels in var. sizes for Lichte Shag, Signaal Tabak, Boei Tabak, P&P Pijp en Pruimtabak, Portorico, Golden Cup Tea, Varinas, City Baay, Raedhuysbaai etc. Also comprises: (1) Van Nelle's thee. Afternoon. Panter. Giraffe. Kubus. 4 oude bekenden. Sm. poster, 24 x 23.5 cm, des. by P. den Besten (1894-1972), under passepartout. (2) Van Nelle's Afternoon gebroken thee. Sm. poster, 28.5 x 23 cm, des. by D. Besten, under passepartout. (3) Van Nelle's 3 populaire merken koffie: Fakkel, Magneet and Groenmerk. Fold. flyer, 21.5 x 27.8 cm, under passepartout. Folds. (4-5) Two Van Nelle construction plates for a cardboard coffeepot and tableware, in orig. envelopes. (6) Di roengohaké di roengohaké! Van Nelle's Shagtabak The Rising Hope. Têko manèh apihé ngoenkoel ngoenkoeli ring wis lan kênèng rasahaké (...). Letterpress flyer, 13 x 21.5 cm, printed by J.E. Coronel. Rare. (7) Orig. photogr. by J. Goedeljee of the front of the Van Nelle storage building in Leiden (1926-1927), w. stamp of Architectenbureau J.A. Brinkman & L.C. van der Vlugt verso. (total approx. 90)