WILLIAM SWEETLOVE (Ostend, Belgium, 1949). "Red Rabbit". Synthetic resin painted red. Measurements: 2 x 2,30 x 1 m. Round sculpture representing a monumental rabbit with a final bright red patina. The expressiveness of this work is shown to the viewer through a language of kitsch character, very recurrent in the aesthetics of post pop. For this, the artist starts from a recognizable image that he reinterprets from a personal style, thus creating a resignification of the piece. Both the color, the monumentalization and the material, synthetic resin, bring us closer to the idea of mass production, industrialization and commodification, thus blurring the line between art and mass production. Between high and low culture and how the growing consumerism of society blurs this barrier. William Sweetlove draws on the superficial, through a series of variations on the same theme, with which he manages to create friction between the artificial and the substantial, completely blurring the boundaries between toy and work of art. William Sweetlove of Belgian origin is known for his work close to Dadaism and Surrealism. His works have been classified as pop art, humorous sculptures that at first glance may seem "kitsch". However, a closer look at his art reveals its role as a creative antidote to the overproduction and overconsumption of our society. With his cloned animals, William Sweetlove seeks to awaken a greater ecological awareness and urges us to reflect on the consequences of the climate change that challenges humanity. From his fascination with fossils, Sweetlove developed the need to investigate through his art. William Sweetlove has exhibited at art fairs, galleries and museums around the world. His works are in several private art collections. He has also participated in different artistic manifestations worldwide with the Italian group Cracking Art, whose name refers to the towers used for oil refining. This group is known for its large plastic sculptures, created as a criticism of the consumption of today's society. The discovery and commercialization of polyester inspires Sweetlove to create all kinds of everyday objects to preserve them for the future. He makes art objects out of bread, vegetables and fashionable clothes, all of which symbolize transience. He also takes pictures of himself and especially of his grandmother who, like every actress, portrays all kinds of scenes that she does for the first time in her life. Later the prints were smeared with plastic resin and buried in wooden boxes. Ten years later they were excavated by archaeologists.