Heriz carpet (cotton warp and weft, wool pile), Northwest Persia, circa 1900-1930 289 x 226 The rug is embellished with numerous rosettes, polychrome flowers and geometric leaves on a pink background. A wide navy blue border with flower garlands is framed by two counter-borders. Frayed and edges damaged. "Heriz is located (north)-east of Tabriz (). At the end of the 19th century, Tabriz merchants, always on the lookout for cheap labor, set up a number of factories here, producing large, solid carpets (). The decorative theme introduced to Heriz by the Tabriz merchants was classical, with a medallion and spandrels; But the Heriz weavers refused to use cartoons, which were not in keeping with their traditions, and continued to weave their carpets by executing the design from memory, or sometimes with the aid of small vagireh (small carpets used by the weavers as models, and thus adorned with a vast sampling of field and border designs). This approach led to a simplification of the medallion floral design, which was then represented geometrically. At the end of the 19th century, a number of factories were set up in Heriz by weavers from Tebriz; the decorative theme introduced by the Tebriz merchants was classic: a medallion and spandrels; but the Heriz weavers refused the use of cardboard, contrary to their tradition, which led to a simplification of the medallion floral design, which was then represented geometrically."