Morris/Lucky Luke. Original drawing made for an advertising campaign illustrating Lucky Luke with a lasso on Jolly Jumper. Rare and beautiful collector's item. India ink signed and made around 1975. TBE + paper folded in 3 parts. 37 X 42 cm ! * Provenance: collection of the former director of Publiart. * The Publiart agency was born in Brussels in 1953 by the will of Raymond Leblanc, founder of the Lombard editions, of the newspaper Tintin and soon of Belvision. Guy Dessicy was at the head of Publiart from the very first day until the 1980's. He has preserved the treasures that mark out the history of this agency... which is also a bit of the history of comics in Belgium. Collaborator and friend of Hergé, lover of theater and Art Nouveau as much as of comics, founder of the CBBD, Guy Dessicy is a passer of culture and Publiart developed in his image. The campaigns created by Publiart quickly left the pages of the newspaper Tintin and gave work to a number of comic book authors who became giants in their art. * Maurice de Bevere (1923-2001) alias Morris began his career at the Compagnie Belge d'Actualités, a cartoon studio where he met André Franquin, Eddy Paape and Peyo. In 1945, he was asked to illustrate the humoristic newspaper "Le Moustique" of which he produced no less than 250 covers. It was at this time that he gave birth to Lucky Luke, an extremely popular series that he drew until his death, alone or in collaboration with various scriptwriters, including René Goscinny. He first called comics the "ninth art" in the newspaper Spirou, in 1965.