BENITO JACOVITTI
Cocco Bill: gelato Moreno, 1970
pencil, ink and ecoline on thin cardboard
57,5 x 42,5 cm
Original illustration made by Jacovitti for the advertising campaign of Moreno ice cream, produced by Eldorado between the 60s and 70s, published on a double page in the weekly Topolino in the summer of 1970. An inventive masterpiece by Jacovitti who made his Cocco Bill protagonist of one of the funniest advertisements of those years. Small missing part in the lower margin. Signed with fishbone and dated.
