Descripción
Unknown
Affiche Ancienne Original cartel publicitario vintage de vodka Smirnoff: ''Yo era el pilar de la Biblioteca Pública hasta que descubrí Smirnoff'' - El efecto es demoledor. Estos carteles publicitarios vintage originales de Smirnoff forman parte de la campaña de los años setenta de la agencia londinense Young and Rubican, cuyo objetivo era promocionar el vodka como una forma de alcanzar el glamour y la emoción para escapar de la monotonía de la vida cotidiana. (Para subrayar las arriesgadas insinuaciones de la campaña, Avocado Sweet observa: Sustituya Smirnoff por la palabra heroína y seguirá teniendo sentido). La campaña publicitaria fue un gran éxito para la empresa, y el vodka se puso tan de moda que superó en popularidad a la ginebra y triplicó las ventas de Smirnoff. En 1976 finalizó la campaña, a raíz del endurecimiento de las normas sobre publicidad de bebidas alcohólicas impulsado por el gobierno y las Advertising Standards Authorities en 1975. La única imagen que no tuvo un impacto positivo en las ventas fue la del bibliotecario caprichoso. Las investigaciones posteriores demostraron que gran parte del público objetivo aspiraba en realidad a ser bibliotecario y no tenía ningún deseo de dejarse llevar por ese devastador sorbo de Smirnoff. Muy buen estado, arrugas. País de edición: Reino Unido, diseñador: Desconocido, tamaño (cm): 56,5x41, año de impresión: 1970s.
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219
Unknown
Valoración
90 - 180 GBP
Precio de salida
60 GBP
Gastos de venta: 20 %
All sales are final, items are as described. Payment is required within 4 days after auction. International Deliveries: please note that any local taxes and duties are country specific, and may be applied by the authorities on arrival in your destination country (including the EU). The postal service will notify you directly if any charges are due and, as the recipient of the shipment, you will be liable to pay these charges before your package is delivered.
Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment in Pounds (GBP) is possible on collection at our gallery in London. Auctioneer reserves the right to sell the lots that have not been collected for over six weeks or the ones for which the payment was not completed.
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All sales are final, items are as described. Payment is required within 4 days after auction. International Deliveries: please note that any local taxes and duties are country specific, and may be applied by the authorities on arrival in your destination country (including the EU). The postal service will notify you directly if any charges are due and, as the recipient of the shipment, you will be liable to pay these charges before your package is delivered.
Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment in Pounds (GBP) is possible on collection at our gallery in London. Auctioneer reserves the right to sell the lots that have not been collected for over six weeks or the ones for which the payment was not completed.
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