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RR Auction: Steve Jobs and the Apple Computer Revolution

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1 NH-101A Suite 3, Amherst, NH 03031, United States 03031 Amherst, Estados Unidos
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278 Resultados

Lote 4110 - Steve Jobs and John Sculley: Apple Computer 1983 Annual Report Meeting Notes Photocopied packet of the “Annual Report Notes, 9/22/83,” three pages, 8.5 x 11, containing notes from Steve Jobs and John Sculley who discuss the strategic presentation of Apple’s annual report for 1993. These notes provide rare insights into Jobs and Sculley’s vision for Apple’s future, their reflections on the competition with IBM, and the emphasis on Apple’s technological advancements and aesthetic values. A sampling of highlighted quotes from Jobs and Sculley: Jobs on Product Presentation: “He doesn’t want a glossy, ‘people’ thing. People at Apple are in touch with the industry.” “Lisa technology is the technical foundation of this company - will lead us through the 80’s.” “Will bring this technology down into other 68,000 future systems.” Sculley on Product Development and Manufacturing: “Great product designs.” “Able to bring a product to market in one year, not three.” “Great manufacturing knowhow.” Discussion on Competition and Strategy: Jobs: “Let’s not knock ourselves. By normal standards, we have done well. We’ve grown another Apple in one year.” Sculley: “We don’t want to come out and talk about it in print. Ala Osborne. We would like to show how Lisa technology can even trickle down into Apple 2, by featuring the Mouse. Sculley wants to show the Apple 2 with a Mouse.” Strategic Vision and Apple’s Mission: Sculley: “We want to market high-cost technology and translate it into our products for individuals in a low-cost high-quality easy-to-use fashion. This technology statement is so critical that will make whatever investment at the expense of short-term results.” Jobs: “Last year - we haven’t lost our spirit. And we are sophisticated.” Jobs: “This year - one long letter from the President and the Chairman. No glossy ‘people’ photographs, etc. No ‘Gentleman Quarterly’ shit.” In fine condition. Accompanied by various inter-office memos and schedules related to the preparation and expenses of the 1983 annual report. These include: a Form 10-K Report (Fiscal Year Ended September 30, 1983), submitted to the SEC, detailing Apple’s financial status, stock information, and shareholder details; a revised schedule for the annual report (November 4, 1983); an annual report expenses memo (November 15, 1983), and an annual report quantity memo (November 4, 1983).

Valorac. 200 - 400 USD

Lote 4136 - Apple 'One Billion Sales' Wine Glasses (1982) Stunning full set of four long-stem wine glasses (goblets) etched with the iconic Apple Computer logo, each 9.75″ in height, which were presented to Apple employees in December 1982 when the company celebrated eclipsing $1 billion in sales. Includes its rare original presentation slipcase with inner Styrofoam packing; the front of the box reads, “For a Billion Dollar Achievement, December 1982,” and the back of the box bears a printed statement from Apple CEO Mike ‘A. C.’ Markkula, which reads: “To All Employees: The enclosed wine goblets have been designed especially for the employees of Apple Computer to commemorate our company's achieving ONE BILLION DOLLAR sales rate. Rastal Corporation is by far the most prominent name in German crystal and one of the most distinguished artisan houses in all of Europe. The design studio is under the direction of the world renowned designer Hermann Hoffmann who has been awarded thirty-five international design awards in the last five years. Each leaded crystal wine goblet has been individually mouth-blown in one piece and exemplifies the very finest in skilled craftsmanship. Slight imperfections such as small bubbles and varying stem thicknesses are testimony to the individual quality of each hand-made piece. The quality of this gift is in keeping with our philosophy of excellence in everything we do. I hope these wine goblets will provide you with many years of enjoyment. Thank you for your continuing contributions to Apple's success.” In overall fine condition, with noticeable wear to the slipcase, including scuffs, and small dents and tears.

Valorac. 200 - 400 USD

Lote 4154 - Matt Groening (3) Rare Macintosh Promotional Items - Booklet, Poster, T-Shirt Scarce set of three Apple items by Simpsons creator Matt Groening, which were released in 1989 to promote the use of Macintosh computers in higher education: Scarce softcover Apple booklet entitled ‘Who Needs a Computer Anyway? A Student’s Guide,’ 16 pages, 7.5 x 7.5, published by Apple Computer in 1989, and illustrated by Simpsons creator Matt Groening, who, in addition to the front and back covers, provided nine character drawings of college student types, such as ‘The Clueless,’ ‘The Schizoid,’ ‘The Procrastinator,’ ‘The Imperfectionist,’ ‘The Unemployed,’ ‘The Starving Student,’ ‘The Technoid,’ ‘The Stressed’ and ‘The Overwhelmed,’ the latter two characters represented by the one-eared rabbit Bongo from Groening’s popular Life in Hell comic strip; interestingly, the designs of the ‘Procrastinator’ and the ‘Technoid’ resemble those of Simpsons characters Nelson Muntz and Milhouse Van Houten, respectively. Color 23.25 x 32 poster entitled “Bongo’s Dream Dorm,” which shows the one-eared Life in Hell character in bed dreaming about an incredible dorm containing a swimming pool (with pet dolphin), a shark-filled moat, a helicopter pad, a robot chef, a circular revolving waterbed, and, of course, a Macintosh computer. The lower portion features a red Apple logo below the text: “Macintosh. Part of every student’s wildest dreams.” Extra-large white t-shirt with the front featuring the same “Bongo’s Dream Dorm” image drawing, and the back with the red Apple logo and text: “Macintosh. Part of every student’s wildest dreams.” In overall fine condition, with a pinhole to the top of booklet, a small stain to the front of shirt, and a small area of dampstaining to the bottom edge of poster. Intent on marketing squarely to college students, Apple hired the drawing talents of Matt Groening, whose Life in Hell comic strip and subsequent spin-off books had successfully found their way into youth culture. Coincidentally, the very year these items were released, Groening’s The Simpsons made its series premiere on Fox Television with a half-hour Christmas special on December 17, 1989. A rare, humorous, and fascinating mash-up of Groening-meets-Apple merchandise.

Valorac. 3 000 - 5 000 USD

Lote 4170 - Apple Cafe Promotional Jacket (1997) - Conceptual Predecessor to the Apple Store Rare circa 1997 promotional jacket for the “Apple Cafe,” a conceptual cybercafe and predecessor to the Apple retail store where customers could gather to eat, do business, and use Apple computers. The black barn-style zippered jacket, size large, 100% cotton, features brass-tone buttons to the collar, pockets, and cuffs, a small Apple rainbow logo to the left chest, and the back bears the Apple Cafe emblem, which shows six pictograms orbiting around an uncommon globe-inspired Apple logo. The collar retains its Hilton Active Apparel label. In fine condition. The consignor notes that the jacket was obtained from a project member who affirmed that this was the only promotional item that the team received. Not long after Steve Jobs returned to Apple in 1997, the company began working on a conceptual cybercafe where clientele could order food, watch movies, surf the web, play video games, and, of course, buy Apple products. The project was the ‘Apple Cafe’ and it was very nearly a done deal; Apple was far enough along in the design process that there was a website promoting the Apple Cafe, and planned openings in Paris, London, New York, Tokyo, and Sydney, but the stores never materialized. Although the jacket’s logo doesn't resemble the clean, simple design of today’s Apple, the central idea — connecting with customers — inspired both the cafe and Apple's eventual line of retail stores.

Valorac. 2 000 - 3 000 USD