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耐克:1972年《年度回顾》投资者关系宣传册 一份罕见的、约1972-1973年间的耐克原版三折页投资者关系宣传册,题为《1972年年度回顾》,旨在庆祝该公司以“耐克”之名运营的首个完整年度取得的非凡成就。 封面文字写道:“这是1972年的成功故事。耐克运动鞋的诞生,以及‘耐克’这一品牌在体育用品市场中以质量、创新和性能为先导的彗星般崛起。在1973年新年前夕,是时候进行总结了。” 翻开这本配有插图的小册子,便能看到耐克这一奠基之年的月度年表,记录了其最早鞋款的研发与推出、在重大体育赛事中的亮相、开创性的运动员代言,以及公司的快速商业扩张。 醒目的红色销售图表横跨页面下半部分,记录了公司1972年销售额从0美元飙升至近150万美元的惊人增长,而众多黑白照片则展现了穿着耐克运动鞋参赛的运动员: 其中一张曾用于耐克有史以来的第一张广告海报,展现了克雷格·维尔京在1972年加利福尼亚州萨克拉门托举行的“美国-苏联青年田径邀请赛”中,领跑美国和苏联跑者群体的场景。 品相良好至极佳,封面有不规则的泛黄现象。
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