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live November 14 | 02:00 PM
HDVM Hôtel Des Ventes Mazzella

139 - 雀巢 - 约1930年

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Estimation

€4,000 - 8,000

Sale fees

25%

雀巢 - 约1930年 罕见且重要的原版拱形珐琅广告温度计。 114.8 x 33 厘米。 保存状况极佳—— 画面表面极为精美,原厂光泽度极佳,呈现镜面效果,色彩鲜活如新,其中蓝色尤为深邃。 值得注意的是,画面中存在非常醒目的浓烈红色,部分区域可见极其细微的褪色微点。 保存状况极佳,仅在底部两个角处发现两处微小缺损,以及底部边缘白色条带处有一处轻微的历史磨损痕迹。 配有原装保护网和功能完好的原装毛细管。 - 一件极具新鲜感的藏品 - 该铭牌用于宣传雀巢婴幼儿食品(加糖牛奶和奶粉)。 品牌标志性婴儿那著名而灿烂的笑容,赋予这件藏品格外欢快且极具装饰性的美感。 这一历史始于1866年的英瑞浓缩奶厂,1867年,亨利·雀巢在沃韦推出的乳粉业务也加入其中。 他的姓氏源自德国,意为“小巢”,与英语单词“nest”同源。受家族纹章(描绘一只孤鸟栖息在巢中)的直接启发,他于1868年在此基础上增添了三只雏鸟,从而创作出自己的标志。 为了保护产品免受仿冒,该标志于1875年在沃韦首次正式注册为商标。 雀巢于1904年进军巧克力市场,随后于1905年与英瑞公司(Anglo-Swiss)合并,形成了如今的雀巢集团。

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Auction details

AdOrigins IV——原创广告收藏品拍卖会
Saturday, November 14
02:00 PM
44, boulevard Fifi Turin
13010 Marseille, France

Auction house

HDVM Hôtel Des Ventes Mazzella +33 4 91 32 39 00 contact@hdvm.fr
On Drouot for 5 years avec More than 20,000 lots published

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