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live November 14 | 02:00 PM
HDVM Hôtel Des Ventes Mazzella

136 - 百事可乐 - 约1955年

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Estimation

€300 - 800

Sale fees

25%

百事可乐 - 约1955年 罕见且重要的原版石版印刷浮雕广告铁板。尺寸较大,76.5 x 66.5 厘米。“G.De.Andreis S.A 马赛” 保存状况极佳—— 光泽度极佳,色彩完美,鲜活如新,尤其突显了鲜艳醒目的红色。 仅在最外缘处可见极不明显的局部氧化痕迹,对中央精美的图案毫无影响。 这是一次精妙绝伦的营销之举。 画面仅聚焦于百事可乐标志性的三色瓶盖。 摒弃了任何瓶身形象的描绘,这种极简而大胆的构图彰显了该品牌绝对的视觉冲击力,让消费者一眼就能识别。 百事可乐品牌由药剂师卡莱布·布拉德汉姆于1893年创立,1898年正式命名为“百事可乐”,并于1903年6月16日在美国专利商标局(USPTO)注册。 该品牌在成为全球性品牌后,于1965年组建了百事公司(PepsiCo)。 新伯尔尼/北卡罗来纳州

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Auction details

AdOrigins IV——原创广告收藏品拍卖会
Saturday, November 14
02:00 PM
44, boulevard Fifi Turin
13010 Marseille, France

Auction house

HDVM Hôtel Des Ventes Mazzella +33 4 91 32 39 00 contact@hdvm.fr
On Drouot for 5 years avec More than 20,000 lots published

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