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RR Auction: Steve Jobs and the Apple Computer Revolution

RR Auction - +16037324284 - Email

1 NH-101A Suite 3, Amherst, NH 03031, United States 03031 Amherst, États-Unis
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Lot 4001 - Steve Jobs: (3) Apple-1 Prototype Polaroid Photographs Given to Paul Terrell of the Byte Shop in 1976 Three original vintage circa 1976 Polaroid snapshot photographs from Steve Jobs's 'pitch deck' for the Apple-1 Computer, each measuring 3.5 x 4.25, given by Jobs to pioneering computer retailer Paul Terrell, owner of the Byte Shop in Mountain View, California, during Jobs's historic 1976 demo of the device. On seeing Steve Jobs's demonstration of the Apple-1, Paul Terrell gave Apple their first big sale—a 'COD' (Cash On Delivery) purchase order for 50 Apple-1 Computers on 'Net 30' terms, which provided Jobs with the seed capital funds to start manufacturing the computers and allowed Apple Computer to establish credit with its suppliers of component parts. The Polaroids show Steve Jobs's prototype Apple-1 board (then denoted "Apple Computer A") hooked up to an uncased Amkey keyboard and standard CRT video monitor: one photo shows an overview of the setup, one shows a closer angle of the computer board itself, and the other shows the computer in action, with a program running on the screen that concludes in: "This is the Apple Computer-1." In overall fine condition. The Apple-1 was originally conceived by Steve Jobs and Steve ‘Woz’ Wozniak as a bare circuit board to be sold as a kit and completed by electronics hobbyists, their initial market being Palo Alto’s Homebrew Computer Club. Seeking a larger audience, Jobs approached Paul Terrell, owner of The Byte Shop in Mountain View, California, one of the first personal computer stores in the world. Aiming to elevate the computer beyond the realm of the hobbyist, Terrell agreed to purchase 50 Apple-1 computers, but only if they were fully assembled. The Apple-1 thus became one of the first ‘personal’ computers which did not require soldering by the end user. All together, over a span of about ten months, Jobs and Wozniak produced about 200 Apple-1 computers and sold 175 of them. These three Polaroids originate directly from Paul Terrell; they were famously published in Harry McCracken's 'Technologizer' column in Time Magazine on November 22, 2012, under the title, 'Behold, Some of the First Apple Computer Photos Ever.' RR Auction sold the Apple-1 prototype pictured in 2022 for over $677,000, at which time these photos received further media coverage worldwide. Though previously believed to have been taken by Terrell during Jobs's demonstration, his recollection is that Jobs had prepared them as part of his original 'pitch deck' and left them at the Byte Shop. The Byte Shop's $25,000 purchase order forever changed the course of Apple Computer, Inc.—what Jobs and Woz had conceived as part of a $40 do-it-yourself kit for hobbyists became, at Terrell's request, a fully assembled personal computer to be sold at $666.66. Steve Wozniak later placed Terrell's purchase order for fifty Apple-1s in perspective: 'That was the biggest single episode in all of the company's history. Nothing in subsequent years was so great and so unexpected.' Provenance: Steve Jobs Paul Terrell (accompanied by his letter of provenance) Loaned to Living Computer Museum (with two Polaroids retaining museum inventory labels on the reverse)

Estim. 30 000 - 50 000 USD

Lot 4002 - Steve Jobs Original NeXT I.D. Badge Photograph with (8) Polaroids of NeXT Computer Founding Employees Incredible set of nine color glossy 3.5 x 4.25 Polaroid photographs of several founding employees of NeXT Computer, a group highlighted by principal founder and CEO Steve Jobs. Also pictured are George Crow, Rich Page, Susan Kelly Barnes, Tom Carlisle, Bruce Blumberg, Lynn Takahashi, Bud Tribble, and Dan’l Lewin, all of whom were former Apple Computer employees. The name of each pictured employee is annotated in the lower border in an unknown hand. The consignor notes that these pictures were taken shortly after the formation of NeXT and that these Polaroids were used as temporary company ID badges. Presented in their original file folder, with each photo stapled to their protective sleeve. In overall fine condition. George Crow — Vice President of Analog Hardware Engineering Crow joined the original Macintosh development team at Apple Computer in 1981 and designed the analog board containing the power supply and video circuitry for the first Macintosh 128K. When the prototype developed problems with the early Twiggy drive, he worked behind the scenes to replace it with Sony's new 3.5-inch floppy mechanism. He left Apple with Jobs in 1985 to become a co-founding member of NeXT as the Vice President of Analog Hardware Engineering, ultimately leaving NeXT to work for SuperMac and then Truevision. In 1999, Crow returned to Apple with Jobs back as CEO. Rich Page — Vice President of Digital Hardware Engineering Page was recruited by Jobs to join Apple Computer at the urging of John Couch. Among his achievements, Page chose to use the Motorola 68000 processor in the Lisa and the first Macintosh 128K, and he later prototyped Apple's first portable computer and the 68020-based system. Page became an Apple Fellow in 1983 and, two years later, he left Apple and joined Jobs as a founding member of NeXT. Page was responsible for developing the NeXTcube and NeXTstation. Susan Kelly Barnes — Chief Financial Officer Barnes joined Apple Computer in 1981 as the financial controller of the Macintosh division, first reporting to financial executive Debi Coleman and then directly to co-founder Steve Jobs. In 1985, Barnes and Coleman helped Jobs get Apple to acquire a 19.99% stake in Adobe Systems, the developer of PostScript. Barnes left Apple and joined Jobs as a founding member of NeXT, where she became the Chief Financial Officer. In 1989, she helped arrange an investment of $100 million by Canon in exchange for a 16.7 percent stake in the company. Barnes married fellow Apple and NeXT colleague Bud Tribble. Tom Carlisle — Director of Facilities Carlisle was an early employee of Apple Computer who worked as an interior designer. He followed Jobs to NeXT and became one of its first 10 employees as the director of facilities. Carlisle later became the facilities director at Jobs' other venture, Pixar. Bruce Blumberg — Product Marketing Manager and Senior Development Support Engineer Blumberg joined Apple in 1981 and later became a product manager in the Lisa and Macintosh divisions. In 1985, Blumberg followed Jobs to NeXT and became one of its first employees. He left NeXT in 1992 to continue his studies and became an assistant professor at the MIT Media Lab. Lynn Takahashi — Office Manager Takahashi was a member of the original Macintosh development team at Apple Computer where she worked as an assistant to co-founder Steve Jobs. In 1985, she followed Jobs to NeXT where she served as the office manager. Guy ‘Bud’ Tribble —Vice President of Software Engineering Tribble was recruited by Jef Raskin to join the original Macintosh development team at Apple Computer in 1980, helping design the user interface of the system software as manager of Mac software. He later joined Jobs at NeXT, where he became an expert in software design and object-oriented programming. Tribble is one of the few early Apple Computer employees to have completed a ‘round trip’ with Jobs to NeXT, and then back to Apple after it acquired NeXT Software in 1997. Dan’l Lewin — Vice President of Sales and Marketing Lewin was hired by Apple in January 1981 and, while assigned to the Macintosh division, established the Apple University Consortium. He eventually became the Director of Global Education Sales and Marketing. He left Apple with Jobs in 1985 and became a founding member of NeXT, where he became the Vice President of Sales and Marketing.

Estim. 10 000 - 12 000 USD

Lot 4003 - Steve Jobs Signed 1976 Apple Computer Check - PSA MINT 9 Early Apple Computer Company check, 6 x 3, filled out in type and signed by Jobs, "steven jobs," payable to Redwood Ans. Service for $16.90, July 4, 1976. Headed "Apple Computer Company," the check uses Apple's first official address at "770 Welch Rd., Ste. 154, Palo Alto"—the location of the answering service and mail drop that they used while still operating out of the famous Jobs family garage. In very fine condition, with a minor brush to Jobs' last name. Encapsulated and graded by PSA/DNA as "MINT 9." Signed on the Fourth of July amidst celebrations of the United States bicentennial, Steve Jobs was about to foment a revolution of his own—the microcomputer revolution. During this period in the summer of 1976, roughly three months after founding the Apple Computer Company, Steve Jobs and Steve Wozniak were hard at work building their first product: the Apple-1 Computer. Running the company out of the Jobs family garage, they got an 'official' address with the Redwood Answering Service in Palo Alto, which gave them a mail drop and telephone number for dealer inquiries. They set the price of the Apple-1 at $666.66, and sold about 175 of the 200 units built over the span of ten months. The initial, niche success of the Apple-1 spurred development of the Apple II, released in 1977. The Apple II, along with the Commodore PET 2001 and Tandy TRS-80, became known as the 'trinity' of mass-market personal computers, and represented the advent of the microcomputer revolution.

Estim. 25 000 - 35 000 USD

Lot 4004 - Steve Jobs Signed 1976 Apple Computer Check No. 4, Predating the Official Founding of the Company - PSA GEM MT 10 Wells Fargo bank check, 7.5 x 3, filled out and signed by Steve Jobs, "steven jobs," payable to Zack Electronics for $4.95, March 19, 1976. Drawn on the account of "Apple Computer," this temporary check, issued upon opening Apple's first bank account, bears the same routing and account numbers as other early Apple Computer Company checks we have offered—those, however, date to July 1976 and are imprinted with Apple's first official address at '770 Welch Rd., Ste. 154, Palo Alto'—the location of an answering service and mail drop that they used while still operating out of the famous Jobs family garage. In very fine condition. Encapsulated and graded by PSA/DNA as "GEM MT 10." Marked as check "No. 4," this ultra-early check predates the official founding of Apple Computer, Inc.—some thirteen days later, on April 1, 1976, co-founders Steve Jobs, Steve Wozniak, and Ronald Wayne would sign the partnership agreement that officially brought Apple Computer into existence. In March 1976, the month of this check, Wozniak had completed work on an innovative microcomputer design—now known as the Apple-1 Computer—and Jobs suggested that they sell it. Based on the early date, this check for $4.95 to Zack Electronics—an electronics distribution house with locations in Palo Alto and San Jose—likely represents payment for parts affiliated with the first Apple-1 prototypes.

Estim. 25 000 - 35 000 USD

Lot 4008 - Steve Jobs Apple Business Card (c. 1980) Early 1980 Apple Computer, Inc. business card of Steve Jobs, 3.5 x 2, which simply lists his name without his company title, “Steven Jobs.” The off-white card is embossed with the Apple 'byte' logo in the upper left, and lists the company's address at "10260 Bandley Drive, Cupertino California 95014." In fine condition, with faint soiling and two small Rolodex bumps to the bottom edge. The consignor, John S. Romain, documented his meeting with Jobs in his 2019 book, The Road to Eden: The Journey Home, which is included. The story, told on page 88, reads: ‘The first Omni event that I attended was a small gathering of Silicon Valley luminaries at a very exclusive restaurant in San Francisco in early February 1980. Omni publisher Kathy Kenton had set up the dinner to establish a relationship with the emerging personal computer industry. The guest list included not only key executives but also the brightest visionaries of the valley. As host, I was privileged to dine at the table with those who were both. Though it was my job to entertain, I spent most of the evening just listening to the conversations between the guests, the most memorable being a young Steve Jobs in a passionate discussion with two of his colleagues about artificial intelligence. I asked if this was possible in our lifetime. Oh, yes, they all agreed. Jobs went so far as to say that we would probably see it happen within thirty years. That moment came back to haunt me thirty-one years later, when Steve Jobs died the day after Apple introduced its first product embedded with artificial intelligence, the iPhone 4.5 with Siri.’

Estim. 1 000 - 1 500 USD

Lot 4009 - Steve Jobs (3) Apple Business Cards (1997, 1998, and 1999) as "Interim CEO" and "iCEO" Rare set of three Apple Computer business cards of Steve Jobs from 1997, 1998, and 1999, which date to his return to the company where he assumed the role of Interim CEO, a title he later creatively altered to ‘iCEO.’ The cards, each 3.5 x 2, all feature the Apple logo, with the two earlier versions bearing the iconic ‘rainbow’ logo, and the third featuring a red ‘translucent’ logo. The ‘rainbow’ cards share identical contact information, but differ in title, with the earliest version marked “Interim CEO,” and the second version identifying Jobs as “iCEO.” The red ‘translucent’ also lists Jobs as the “iCEO,” but features a break in the contact information and is dual-sided, with the reverse identical minus Jobs’s title in Japanese characters. In overall fine condition. Accompanied by a letter of provenance from a former Apple employee who states that he “worked for the company from 1987 to 2015, nearly three decades, during which I had the privilege of witnessing and contributing to some of the most transformative periods in the company's history. Throughout my tenure, I was based at Apple's headquarters, directly experiencing the leadership and vision of Steve Jobs...I acquired these cards directly from Steve's executive assistant. My role required regular interaction with the executive team, and through these professional connections, I was able to obtain these items.”

Estim. 5 000 - 7 000 USD

Lot 4025 - Apple-1 Computer from Apple Employee Dana Redington - From the 'Trade-In' Pile in Steve Jobs' Office, Gifted by Jobs and Woz to Apple's First Applications Engineer Sought-after 'NTI'-style Apple-1 computer (also commonly known as the Apple I, or Apple Computer 1) restored to full functionality, complete with all components and accessories required for operation. This board comes from the collection of early Apple employee Dana Redington, who has owned it since early 1978. Accompanied by a detailed letter of provenance from Redington, explaining that the Apple-1 was given to him by Steve Jobs and Steve Wozniak: "In early 1978, while preparing for a move to a new building, I noticed a pile of soon-to-be-discarded Apple I boards. Apple had offered a trade-in program for upgrading to the Apple II to help phase out the older board. With Wozniak and Jobs' permission, I selected the best motherboard and a couple of cassette interface cards from the pile." Prior this auction, this board was 'undiscovered' to the Apple collecting community and has never been offered for sale; it is now logged as #104 in the Apple-1 Registry. The set includes: • original Apple-1 'NTI' board, with label annotated "4062" • original Apple Cassette Interface (ACI) board • period Cherry mechanical keyboard (circa 1974) with Apple-1 compatible interface cable • linear power supply wired for an Apple-1 based on two Triad transformers (F31-X and F40X) mounted on a wooden frame • modern Insignia LCD TV/video monitor with Apple-1 compatible video cable • detailed letter of provenance from Dana Redington, discussing his employment at Apple and his receipt of this board • Dana Redington's Apple Computer business card, listing the address as 20863 Stevens Creek Blvd. in Cupertino • Original photograph of Dana Redington and Steve Wozniak posing with the Datsun 280ZX, license plate "APPLEII," used in a 1983 TV commercial This Apple-1 computer was restored and brought to an operational state in June 2024 by Apple-1 expert Corey Cohen. Upon initial visual inspection, this Apple-1 was missing or had damage to components including all integrated circuit chips, PROMs, 'Big Blue' capacitors, three regulators, four power diodes, a crystal oscillator, and various other components. Cohen made all board-level repairs using new old stock components; where available, all socketed components were replaced with period-correct and manufacturer-correct components. In the process, Cohen prepared a comprehensive technical report documenting the condition and restoration of the board, as well as a 'proof of life' video demonstrating its functionality, which are available to qualified bidders. In his report, Cohen notes that the condition of the board supports the notion that it comes from the "trade-in pile which has been documented by other early Apple employees as being located in Steve Jobs’ office," as the board's ceramic capacitors exhibit some cosmetic marring "likely from being in the 'pile' of Apple-1 boards in Steve Jobs’ office where another Apple-1 board placed on top of this board had its IC socket legs contacting." The Apple-1 was originally conceived by Steve Jobs and Steve ‘Woz’ Wozniak as a bare circuit board to be sold as a kit and completed by electronics hobbyists, their initial market being Palo Alto’s Homebrew Computer Club. Seeking a larger audience, Jobs approached Paul Terrell, owner of The Byte Shop in Mountain View, California, one of the first personal computer stores in the world. Aiming to elevate the computer beyond the realm of the hobbyist, Terrell agreed to purchase 50 Apple-1 computers, but only if they were fully assembled. The Apple-1 thus became one of the first ‘personal’ computers which did not require soldering by the end user. All together, over a span of about ten months from 1976-77, Steve Jobs and Steve Wozniak produced about 200 Apple-1 computers, selling 175 of them. Building on that success, they introduced the Apple II in June 1977, which became one of the world's first highly successful mass-produced microcomputer products. Dana Redington joined Apple Computer after visiting Steve Wozniak—a former neighbor and fellow graduate of Cupertino's Homestead High School—in April 1977 at the 'Good Earth building' on Stevens Creek Boulevard to demonstrate some programs he had written. Woz introduced Dana to Mike Markkula who immediately offered him a job. He was the company's first applications software engineer, developing programs for the Apple II. Redington reflects: 'I developed several demonstration programs, including a hands-free, eye-controlled version of Breakout using face electrodes, and a Star Wars-inspired program that highlighted the Apple II's high-resolution color graphics, animation, sound, and custom fonts. Woz showed it to Steve Jobs, but Jobs, not being a programmer, didn't see much value in it at the time.' In a 2013 interview with

Estim. 300 000 - 350 000 USD

Lot 4026 - Ron Wayne's Collection of (12) Apple II Cabinet Design Blueprints Ron Wayne’s original collection of 12 diagram blueprints for the cabinet design of the Apple II personal computer, each signed in black ink by the Apple co-founder, "Ronald G. Wayne,” who signs over his embossed personal seal. The collection includes two large-sized 22 x 17 blueprints (marked “C”) and 10 smaller sheets (marked “B”) measuring 11 x 8.5, with each blueprint identified in the “Apple Computer” key to the lower right with the subject name, and with sheet and document numbers. The blueprints, many of which feature material lists and/or note sections, are as follows: “Top Door Assembly,” numbered “00503” (C) “Cross-Member Rear,” numbered “00506,” Sheet 1/1 “Cross-Member Center,” numbered “00507” “Rod, Hinge,” numbered “00510,” Sheet 1/1 “Rod, Cross-Tie,” numbered “00511,” Sheet 1/1 “Panel, Guide, Right & Left,” numbered “00516-xx,” Sheet 1/1 “Support, Keyboard Panel,” numbered 00517,” Sheet 1/1 “Washer, Bearing,” numbered “00518,” Sheet 1/1 “Door, Top,” numbered “00519” (C) “Handle,” numbered “00520,” Sheet 1/1 “Pole Piece, Catch,” numbered “00521” “Hinge, Pivot, Rear & Forward,” numbered “00522-xx,” Sheet 1/1 The “B” blueprints are individually mounted and framed to an overall size of 26 x 20. In overall fine condition, with toning to intersecting folds of larger blueprints. Accompanied by a signed certificate of authenticity from Wayne for each blueprint, with all attesting that each was “taken from an original pencil drawing which I, Ronald G. Wayne, created as an early concept document for a proposed Apple Computer cabinet design. This further certifies that the original pencil drawing from which this Blueline print was reproduced, was created personally by the undersigned, in December 1976/January 1977, and that since the original drawing had been delivered to Mr. Steve Jobs, this print has been held in my personal possession. I have only ever had one copy of the document, after I completed the drawings for Mr. Jobs in January 1977, and this is that original copy.” Although Ron Wayne’s partnership with Apple was short-lived, he continued to work for and with the company throughout its early years. He famously created Apple’s first logo of Isaac Newton under an apple tree, and he was later contracted by Steve Jobs to produce case designs for the forthcoming, more ambitious Apple II computer. Provenance: Christie’s Auctions, The Ron Wayne Apple Archive, December 2014.

Estim. 5 000 - 7 000 USD

Lot 4027 - Ron Wayne's Apple II Advance Order Information Brochure Ron Wayne’s original “Apple-II Advance Order Information” brochure released by Apple Computer in early 1977, four pages, 8.5 x 11, signed on the front in black ink by the Apple cofounder, "Ronald G. Wayne,” who signs over his embossed personal seal. The brochure, which bears Apple's first official address at "770 Welch Road, Palo Alto, CA"—the location of an answering service and mail drop that the company used while still operating out of the famous Jobs family garage—contains ample technical information relative to the Apple II computer, including specifications for “Video Display,” “Memory,” “I/O,” and “Software,” which includes “APPLE BASIC...an integer BASIC supplied in 6k bytes of ROM.” Most significantly, the brochure contains a “Get on the List” offer section and form with purchase options for quantity and memory. A section marked “The Offer,” reads, in full: “We expect a sizable backlog of orders almost immediately after APPLE-II is nationally announced in April. This advance offer is extended to allow you to order an Apple-II from the first production run, thus be guaranteed delivery by April 30, 1977. The terms of the advance order are as follows: 1. All orders will be processed on a first-come, first-served basis regardless of quantity. 2. A deposit of one-third (1/3) of the total dollar amount ordered will be required and must accompany the order, the balance due on delivery. 3. All California residents must add 6 1/2% sales tax on retail orders. 4. Apple will pay all shipping (UPS) and order handling charges. 5. Delivery is guaranteed on or before April 30, 1977. In very fine condition. A rare surviving piece of Apple II ephemera that predates the unit’s release and subsequent ascent as America’s most influential personal computer. Provenance: Christie’s Auctions, The Ron Wayne Apple Archive, December 2014.

Estim. 3 000 - 3 500 USD

Lot 4028 - Ron Wayne's Set of (5) Apple II Cabinet Design Blueprints Ron Wayne’s original set of five 34 x 22 diagram blueprints for the cabinet design of the Apple II personal computer, each signed in the lower right corner in black ink by the Apple co-founder, "Ronald G. Wayne,” who signs over his embossed personal seal. Each blueprint is identified in the “Apple Computer” key to the lower right with the subject name, and with sheet and document numbers. The blueprints include the following: “Top Assembly Enclosure” (2), both numbered “00500,” Sheets 1 and 2, with the latter containing a 27-piece material list to the right side; “Panel Assembly, Right & Left,” numbered “00501-xx,” Sheet 1/1, with 10-piece material list and lower notes section; “Panel, Side, Right & Left,” numbered “00514-xx,” Sheet 1/1, with central notes section and material request of “1/2″ Thk mahogany black walnut”; and “Frame, Panel, Right & Left,” numbered 00515-xx,” Sheet 1/1, with notes section and material (“1018 cold rolled steel”) and finish (“Commercial grade satin chrome”) requests. Each blueprint is individually mounted and framed to an overall size of 38 x 26.25. In overall fine condition, with trivial edgewear, and toning to intersecting folds. Accompanied by a signed certificate of authenticity from Wayne for each blueprint, with all attesting that each “original, Blueline print [was] taken from an original pencil drawing which I, Ronald G. Wayne, created as an early concept document for a proposed Apple Computer cabinet design. This further certifies that the original pencil drawing from which this Blueline print was reproduced, was created personally by the undersigned, in December 1976/January 1977, and that since the original drawing had been delivered to Mr. Steve Jobs, this print has been held in my personal possession. I have only ever had one copy of the document, after I completed the drawings for Mr. Jobs in January 1977, and this is that original copy.” Although Ron Wayne’s partnership with Apple was short-lived, he continued to work for and with the company throughout its early years. He famously created Apple’s first logo of Isaac Newton under an apple tree, and he was later contracted by Steve Jobs to produce case designs for the forthcoming, more ambitious Apple II computer. Provenance: Christie’s Auctions, The Ron Wayne Apple Archive, December 2014.

Estim. 3 500 - 4 000 USD

Lot 4030 - Ron Wayne's (4) Original Apple II Cabinet Design Sketches Ron Wayne’s set of four original sketches for the cabinet design of the Apple II personal computer, each signed in the lower right corner in black ink by the Apple co-founder, "Ronald G. Wayne,” who signs over his embossed personal seal. The group includes three conceptual sketches of the Apple II side panel and proposed use of a tambour door for the upper compartment, each accomplished in graphite on individual off-white sheets of drawing paper ranging in size from 17 x 11 to 22 x 17; and a hand-drawn original 10:1 scale blueprint of an “Extrusion, Tamber [sic] Door,” accomplished in graphite on a sheet of 17 x 11 drawing paper, identified as drawing number “00501” in the “Apple Computer” key to the lower right, which Wayne has also signed and dated, “R. G. Wayne, 1/8/77.” The sketches are individually mounted and framed to overall sizes ranging from 20 x 14 to 26 x 20. In overall fine, folded condition. Accompanied by a signed certificate of authenticity from Wayne for each sketch, with all attesting that each was “an original pencil drawing which I, Ronald G. Wayne, created as an early concept for a proposed Apple Computer cabinet design. This further certifies that the original pencil drawing was created personally by the undersigned in December 1976/January 1977, as part of a project delivered to Mr. Steve Jobs. This drawing has been held in my personal possession since it was created.” Although Ron Wayne’s partnership with Apple was short-lived, he continued to work for and with the company throughout its early years. He famously created Apple’s first logo of Isaac Newton under an apple tree, and he was later contracted by Steve Jobs to produce case designs for the forthcoming, more ambitious Apple II computer. Provenance: Christie’s Auctions, The Ron Wayne Apple Archive, December 2014.

Estim. 5 000 - 7 000 USD

Lot 4032 - Apple II Computer 'Breakout' Cassette Tape for 'Color Demos' Original Apple II personal computer cassette tape for containing “Color Demos” for the arcade game “Breakout,” which was released in 1977 and developed by Steve Wozniak. The green-and-white labels to either side bear faint stamps: “BREAKOUT, 1K” and “COLOR DEMOS, 1K.” A DAK label affixed to one side of the included cassette case is annotated in black ink, “BREAKOUT, COLOR DEMOS, A.” In fine condition. Designed by Steve Wozniak in October of 1975, the arcade game Breakout was developed and published by Atari, Inc. and released on May 13, 1976. In the game, a layer of bricks lined the top third of the screen, and the goal was to destroy them all by repeatedly bouncing a ball off a paddle into them. Breakout was a worldwide commercial success, among the top five highest-grossing arcade video games of 1976 in both the United States and Japan and then among the top three highest-grossing arcade video games of 1977 in the U.S. and Japan. Wozniak later claimed that Breakout directly influenced the design of the Apple II computer, saying ‘A lot of features of the Apple II went in because I had designed Breakout for Atari. I had designed it in hardware. I wanted to write it in software now.’ This included his design of color graphics circuitry, the addition of game paddle support and sound, and graphics commands in Integer BASIC. ‘Basically, all the game features were put in just so I could show off the game I was familiar with—Breakout—at the Homebrew Computer Club. It was the most satisfying day of my life [when] I demonstrated Breakout—totally written in BASIC. It seemed like a huge step to me. After designing hardware arcade games, I knew that being able to program them in BASIC was going to change the world.’

Estim. 1 500 - 2 000 USD

Lot 4046 - Apple Lisa 2 Computer Set with Keyboard, Mouse, and ProFile Hard Drive Desirable Apple Lisa 2/10 computer (Model A6S0200, Memory Option A6S0204), with Apple label reading: "Serial No: B08B831530154, Applenet No: 00102155, Manufactured: 83153." Includes its original box, labeled with the matching serial number. The computer has been tested to boot up and is in very good to fine cosmetic condition. Complete with a rare Apple Lisa keyboard (Model A6MB101, Serial No. 1028703), Apple Lisa mouse (Model A9M0050, Serial No. 008048), and ProFile hard drive (Model A9M0005, Serial No. 135756), plus original boxes for the Lisa 2 (non-matching serial number), keyboard, and mouse. The mouse is particularly desirable as Apple's first mouse—representing a major transition to point-and-click personal computing with Lisa's revolutionary graphical user interface. The Apple Lisa 2/10, released in 1984, boasted advanced features that were revolutionary for its time. Its 12-inch monochrome display with a resolution of 720x364 pixels offered crisp and clear graphics, setting new standards for graphical user interfaces. The Lisa 2/10 was equipped with an impressive 5-megahertz Motorola 68000 processor, delivering robust performance for its era. This computer holds a special place in computing history not only for its technological advancements but also due to its limited production run. Apple produced a relatively small number of Lisa 2/10 units, estimated to be around 10,000. This exclusivity contributes to its desirability among collectors and technology enthusiasts. The Lisa 2/10 was primarily intended for business and professional use, offering powerful capabilities for tasks such as document creation, spreadsheet analysis, and graphical presentations. It was often utilized in corporate environments and educational institutions, where its advanced graphical user interface and productivity software made it an attractive choice for those seeking a more intuitive computing experience. Today, the Apple Lisa 2/10 remains a sought-after piece of computing history, embodying the pioneering spirit that revolutionized personal computing as we know it.

Estim. 5 000 - 7 000 USD

Lot 4050 - Apple Lisa Computer with 'Twiggy' Drives, ProFile Hard Drive, Software, Manuals, and Printer Rare Apple Lisa desktop computer (Model A6SB100P, Memory Option A6SB108), representing an innovative step in the transition between the Apple I and II and the Macintosh. It was one of the first personal computers to present a graphical user interface (GUI), and is remembered for its high price and lack of sales. This example, with Apple label reading "Serial No: B08B831950122, Applenet No: 00102755, Manufactured: 8315," features the rare original-configuration 'Twiggy' floppy drives. The concept of a GUI-based system was initially developed by Xerox in 1973, but it was Apple that brought it to market with the release of the Lisa in January 1983. The Lisa introduced revolutionary features such as overlapping windows, pull-down menus, and drag-and-drop functionality. Despite its groundbreaking design, the Lisa was expensive, and its specially designed 'Twiggy' drives were notoriously unreliable. These 'Twiggy' drives were prone to frequent failures, which significantly hindered the commercial success of the Lisa. To address these issues, Apple quickly introduced the Lisa-2 with a modified front panel and standard floppy disk drive. Apple offered Lisa-1 owners a free upgrade to Lisa-2, requiring the return of the original front panel and Twiggy drives, which were then destroyed. As a result, a complete Lisa-1, like the one offered here, is extremely rare. It is estimated that only 30 to 100 Lisa-1 machines still exist today. This Apple Lisa-1 is in exceptional condition, both visually and technically: it is fully functional except for one of the Twiggy drives. This Lisa-1 and its external Apple Profile hard disk run on EURO 220 volts, but can be changed with little effort to US 110 volts. The system also includes original peripherals, software, and manuals required for operation: the Apple Lisa mouse, Apple Lisa keyboard, Apple ProFile 5MB hard drive (Model A9M1005, Serial No. 145361), Apple parallel interface, Apple Dot Matrix Printer, and Twiggy (or in Apple terminology, 'File Ware') diskettes with the following programs and German manuals: LisaDraw, LisaCalc, LisaList, LisaWrite, LisaGraph, and seven further diskettes. The mouse is particularly desirable as Apple's first mouse—representing a major transition to point-and-click personal computing with Lisa's revolutionary graphical user interface. Development of the Lisa project began in 1978, aimed at individual business users. Officially, "Lisa" stood for 'Local Integrated Software Architecture,' but it was also the name of Steve Jobs' daughter. The Lisa was first introduced in January 1983 at a cost of $9,995, as one of the first commercial personal computers to have a GUI and a mouse. This initial, original model of Lisa computer features the dual, custom, 5 1/4" 'Twiggy' drives. These floppy drives, designed in-house at Apple, were innovative—featuring a high capacity, variable spindle speed, and were double-sided. The Lisa had initially been designed with the idea of running its operating system entirely from these disks. But due to the lack of speed, and the increasing needs of the operating system, the Lisa shipped with an external 5MB ProFile hard drive. The Twiggy drives, with their unique custom diskettes, high manufacture cost, and field unreliability, were soon replaced by Apple with a free upgrade to the later "Lisa 2" machine, which replaced disk drives with a single 3 1/2" Sony drive, and a new faceplate to accommodate it. As this was offered to customers at no charge, and Apple required the return of the original disk drives and faceplate, it is incredibly rare to find a surviving machine with the original Twiggy drives. The Lisa did not do well in the marketplace. A large part of this was its hefty price tag, another the relative lack of available software. The machine was also perhaps too much of a radical change in computing environments, offering the graphical interface and the mouse to consumers for the first time. The Lisa was also fairly slow, and this was reflected in the user experience with the operating system. The Lisa did offer a vast array of advanced features, from multitasking to soft power, that took years to make it into other platforms. The Macintosh, released just a year later in 1984 inherited much of the graphical functionality, and the mouse from the Lisa—but did so at a far lower cost, and it was faster as well. Apple attempted to market and sell the Lisa alongside the Macintosh—eventually releasing a modification kit to allow the Lisa hardware to run Macintosh software, and sold a so-modified machine as the Macintosh XL. This had the distinct advantage of having a larger screen and a lot more memory, but was somewhat slower than an actual Macintosh due to the lower processor clock speed. Ultimately, Lisa didn't find commercial success, and sold only 10,000 units before being discontinued i

Estim. 80 000 - 100 000 USD

Lot 4051 - Apple III Computer with Apple Monitor III and Huge Software Bundle Fantastic, functioning Apple III computer set, complete with all essential software and peripherals. The computer's underside bears an affixed Apple Computer label checked “128K” with serial number "A3S2-117040,” and the backside features an on/off switch and various ports for power supply, printer interface, floppy disk drive, and monitor outputs. Apple III features include an 80-column, 24-line display with upper and lowercase characters, a numeric keypad, dual-speed (pressure-sensitive) cursor control keys, 6-bit (DAC) audio, and a built-in 140-kilobyte 5.25-inch floppy disk drive. Tested to boot up and in overall fine cosmetic condition. The bundle additionally includes an Apple Monitor III (in original box, with owner's manual) plus several spiral-bound user's guides and reference manuals, and boxed software including Apple III System Software, Apple III Pascal, Apple III COBOL, Quick File III, Apple Writer III, Record Processing Services (RPS), Business Graphics, Mail List Manager, E-Z Pieces, plus several other floppy disks with various utilities and programs. Released with a whopping price tag orbiting $5000, the business-oriented Apple III computer, equipped with the Apple SOS operating system, seemed predestined to fail. Designed to serve as the successor to the Apple II series, the Apple III suffered from stability issues shortly after its November 1980 release, which resulted in the first 14,000 machines produced being recalled. The bugs were fixed, but the computer’s reputation was not. The Apple III was discontinued on April 24, 1984, and its last successor, the III Plus, was dropped from the Apple product line in September 1985. Apple co-founder Steve Wozniak stated that the primary reason for the Apple III's failure was that the system was designed by Apple's marketing department, unlike Apple's previous engineering-driven projects.

Estim. 2 000 - 4 000 USD

Lot 4053 - Apple 1984 Macintosh 128K (Upgraded to 512K) with Original Box and Carrying Case Original Apple Macintosh 128K computer from 1984, Model No. M0001, FCC ID BCG9GRM0001, and Serial Number F44753NM0001, the latter of which indicates that this Macintosh was the 5904th manufactured during the 47th week of 1984 in Fremont, California. The computer’s 128 KB RAM has been updated to 512K. Includes its original Picasso logo box with styrofoam packing material, power cable (with sleeve), Macintosh Mouse (M0100), Macintosh Keyboard (M0110), and its original plastic accessory case, which contains two floppy disks, ‘A Guided Tour of Macintosh’ cassette tape, two manuals, a brochure, and four rare unused Apple Computer rainbow logo decals. Accompanied by an attractive Apple Computer canvas carrying bag for the Macintosh 128K, and the original shipping box for the 512K logicboard, which contains the computer’s original 128K hardware. In fine cosmetic condition; the computer boots up but the disc drive is not reading. The Picasso box bears varying degrees of wear, but is overall in very good to fine condition. The Macintosh 128K was the first in the line of Apple's Macintosh computers. It offered a radically new approach that featured a graphical user interface (GUI), built-in screen, and mouse-all of which revolutionized the user's experience, marking the transition from command-line computing to a point-and-click model. The Macintosh was famously announced in one of the most-viewed Super Bowl advertisements of all time, '1984.'

Estim. 2 000 - 2 500 USD

Lot 4057 - Apple II Human Interface Guidelines Booklet (Pre-Release, 1985) Staple-bound pre-release version of the manual entitled "The Apple II Human Interface Guidelines" (2nd Release, II, Alpha) drafted by Bruce Tognazzini, March 21, 1985, 8.5 x 11, 112 pages, with chapters entitled "Introduction to Human Interface Design," "The Apple II Generic Human Interface," "The Filecard Menu Interface," and "The Desktop Interface." The abstract reads: "This is a rough-cut of the Apple II Human Interface Guidelines that will be officially released later this year. Because of the time importance of this information and because the standards themselves are now quite stable, we have made this pre-release available to you. These guidelines describe the most basic common features of an Apple II application. Included are two different metaphors: the Macintosh-inspired desktop, conforming to the Macintosh guidelines and including support for the user with no mouse, and the Filecard metaphor, popularized in the first AppleWorks, offering an easy upgrade path for existing, menu-based applications." In very good condition, with staining to the front cover and the first page of the table of contents missing. A noted human-computer usability designer, Bruce Tognazzini became an early employee of Apple Computer in 1978, working on the development of the human interface for the Apple II. His work in user-interface testing and design, including the publication of the first edition of The Apple Human Interface Guidelines in September 1978, followed by seven subsequent editions (this being a draft of a later revision), played an important role in the direction of Apple's product line from the early days of Apple into the 1990s.

Estim. 200 - 400 USD

Lot 4060 - Apple Macintosh SE Prototype Desirable Macintosh SE computer prototype, serial no. F647BWXM5011, which indicates that it was manufactured in Fremont, California, during the 47th week [November 17-23] of 1986; the Macintosh SE would not be officially released until March 2, 1987. The case boasts several noticeable differences from the production units: it is constructed from a smoother, darker plastic; it is missing the Apple logo and screened-on "Macintosh SE" name from the front bezel; the icons are absent from the ports on the rear; and the Apple manufacturer's label with FCC ID is missing from the back. Inside, the logic board appears to be a standard early production model: the serial number is M70208578; above jumper C57 it reads "Macintosh SE 820-0176-B ©1986 630-4125"; underneath SIMM 3 it reads "Apple Computer 820-0176-B ©1986"; and along the side near the expansion slot it reads "TPB-D.VO." The computer exhibits some overall wear and soiling. Includes an Apple Desktop Bus Keyboard with cable, Apple Desktop Bus Mouse, and power cord. Introduced at the AppleWorld conference in Los Angeles on March 2, 1987, the Macintosh SE offered a compact design with an integrated 9-inch monochrome display and a hard drive option, enhancing the usability for small business and home users. It was one of the first Macs to include an expansion slot and improved SCSI support, allowing for greater customization and connectivity options. Additionally, the SE was the first Macintosh to feature a cooling fan, leading to better reliability and improved longevity. All told, the Macintosh SE marked a significant advancement in Apple's Macintosh line.

Estim. 3 500 - 5 000 USD

Lot 4077 - Apple iBook G3 Laptops (6) in All Colors (with Boxes): Blueberry, Tangerine, Graphite, Indigo, and Key Lime Unique lot of six iBook G3 'clamshell' notebook computers in all five different colors, including some upgraded models and one Japanese variant, all in their original boxes. All are in working condition; two are missing their batteries, and some exhibit cosmetic wear, including minor cracking to plastic cases. Includes: Apple iBook G3 - Tangerine - Part No. M7619LL/A - 300MHZ/512K Cache/32MB SDRAM/3GHD - OS 9.0 Apple iBook G3 - Blueberry - Part No. M7707LL/A - 300MHZ/512K Cache/32MB SDRAM/3GHD - OS 9.0 - No Battery Apple iBook G3 - Key Lime - Part No. Z02V00LJR - 466MHZ/256K Cache/192MB SDRAM [Upgraded]/10GHD - OS 9.2 Apple iBook G3 - Indigo - Part No. M7721LL/A - 366MHZ/256K Cache/64MB SDRAM/10GHD - OS 10.3.9 Apple iBook G3 - Graphite - Part No. M7716LL/A - 366MHZ/512K Cache/64MB SDRAM/6GHD - No Battery Apple iBook G3 - Graphite - Part No. M7720J/A - 466MHZ/256K Cache/128MB SDRAM [Upgraded]/10GHD - OS 10 - packaged for the Japanese market and issued with a Japanese (Kanji) keyboard, replaced with an American version; the loose Kanji keyboard is included in the box. Known as the 'clamshell' and inspired by the colorful line of G3 iMacs, the original iBook was introduced in 1999 to much success, targeting the entry-level consumer and education markets. Vestiges of its distinctive design are still seen across Apple's notebook lineups: the iBook moved interface ports from the back to the sides (and left them uncovered), omitted a latch for the computer's lid, and provided multiple color options. The original iBook is on exhibition at the London Design Museum and the Yale University Art Gallery. This complete lineup of all five colors—each in its distinctive, matching box—makes for an impressive display.

Estim. 5 000 - 7 000 USD

Lot 4082 - Apple Computer: 1984 Annual Report Archive with Production Notes and Documents, including Signed Waivers from Jim Henson, Kurt Vonnegut, and Stephen Sondheim Unique and historically significant archive that provides a comprehensive look behind the scenes of one of Apple Inc.'s most iconic projects: the 1984 Annual Report. This collection, originating from the personal archive of Dennis Gobets, Apple's Production Manager from 1982 to 1997, offers unparalleled insight into the meticulous planning, coordination, and execution of this landmark publication. This extensive archive contains printed meeting notes, budget and mailing information, preliminary design sketches, and, most importantly, a group of six releases signed by well-known Macintosh users Jim Henson, Stephen Sondheim, Kurt Vonnegut, Ted Turner (2), Maya Lin, and Dianne Feinstein, who granted Apple permission to use their photographs and stories in the report. The Sondheim and Turner releases include TLSs from the respective figure, the Lin includes an ALS, and each release includes the original form letter that was sent to the participant. In overall fine condition. The 1984 Annual Report is renowned not only for its detailed financial and operational review of a pivotal year in Apple's history but also for its innovative design and influential content. This year marked the release of the original Macintosh, a revolutionary product that redefined personal computing. The report is a testament to Apple's commitment to excellence and innovation, overseen by Dennis Gobets, whose role was crucial in bringing this project to fruition. This comprehensive archive not only documents the production of the 1984 Apple Annual Report but also encapsulates a significant moment in the history of technology and design. A unique opportunity to own a piece of history that highlights the intersection of technology, creativity, and strategic communication. A sampling of quotes pulled from the archive: - "Meeting Scheduled for Aug. 6 with Sculley/Jobs to get buy off on concepts. Next steps are full sized prototypes." - "Presentation of concept to Jobs/Sculley 7/20. Begin contact of participants, distribution of Macs and orientation immediately after." - "We will make it really easy and simple to the participants. We need to induct them with Apple values and get them very excited about Macintosh." - "East Coast trip week of 9/3/84 - Rockefeller, Pei, Vonnegut, Letterman?" - "1984, a banner year for Apple. This is the year we turned the wave around and laid building blocks/the foundation for the future for the company. We’ve taken big risk and we’ve pulled through; we’ve proven we can succeed." - "We must illustrate the importance and significance of our products through the 'portfolio' concept, and not end up with a variety of cute drawings generated on Macintosh." - "We must focus upon the people of Apple who were responsible for our success, and not just focus upon the executive staff." - "The first section would focus upon the people who have been so instrumental in the successes mentioned above. We would execute this photographically." - "The second section would be a 'portfolio' containing the work of a cross-section of 10 to 15 famous as well as not famous people. These people either are currently using our products, or would be given new products to use."

Estim. 3 000 - 5 000 USD

Lot 4083 - Apple Computer Working Typescript of 'So Far: The First Ten Years of a Vision,' with Sealed First Edition and Letter from Apple Production Manager Fascinating group lot of items related to the production of the 1987 book So Far: The First Ten Years of a Vision, which was published to commemorate the company’s 10th anniversary. The lot includes a bracket-bound 66-page working typescript of the book, with the front cover marked "X" in red felt tip; a hardcover first edition sealed in its original cellophane wrapper; and a printed copy of a typed letter from Apple production manager Dennis Gobets, dated September 21, 1987, with the memo title “Recap of expenses incurred by publishing the ‘So Far’ book," which begins with a quote from an irate Steve Jobs: “What the fuck happened.” In his letter, Gobets touches on several aspects of the book’s publication, including its unusual production timeline (“Why did we choose a somewhat different method? Because we had less than 3 months to write, design, print and deliver our book. This is unheard of in the book publishing world”), the standard book production process (“Step 1. Somebody writes a manuscript. Step 2. Somebody else edits it. Step 3. The publisher brings in his legal beagles to make certain his chances of getting sued by the subjects of the book are slim”), and finishing touches (“I started to round up potential publishers who could meet our timeframe and quality standards. The stated timeframe was mid-April to mid-May, after rejecting the idea of delivering for the Shareholders’ Meeting in mid-January”). In overall fine condition.

Estim. 1 000 - 1 500 USD

Lot 4085 - Apple Computer Wall Street Journal Parody Advertisement - "Fuck you, Chiat/Day. Seriously." Extremely rare parody full-page Wall Street Journal newspaper advertisement printed by the Creative Services department of Apple Computer, with the bold uncensored headline, “Fuck you, Chiat/Day. Seriously.,” an in-house spoof printed as an acerbic alternative to Steve Jobs’s gracious full-page ‘thank you’ letter to the New York City advertising agency following Apple’s dismissal of the company on May 27, 1986. Jobs, then no longer with Apple, had his letter printed in The Wall Street Journal on the same day. It featured the famous headline: “Congratulations, Chiat/Day. Seriously.” The realistic full-page ad, 15 x 23, reads, in full: “Congratulations. You think you're so smart. You really do. You think you won some big ones. You didn't. You were wrong all along. Apple doesn't stand for blondes with big hooters and a hammer. Apple stands for middle managers. The kind you push off cliffs. You said we could sell 128K Macs to business. Then you screwed up Test Drive. You said you needed an Apple III that worked to shoot an ad. Did you have to take our only one? You're washed up. Even Nike thinks so. And what about your big ideas? What about double page ads in The Wall Street Journal? If that was so smart, how come you guys run single page ads for yourselves in The Mercury News? No wonder we were losing money last year. We won't even mention how you guys named and priced Lisa, then changed your mind after the Macintosh intro. changed Listen. You're fired. And remember. We were real guys about it. We did the agency review dance. Thank God we didn't blow a million bucks on Super Bowl '86. And finally, just get one thing very straight: We don't need your kind of creative lunatics around here no more. Seriously. P.S. We want our hammer back.” The reverse of the page, which contains actual articles printed in the May 28, 1986 issue of The Wall Street Journal, bears an affixed photocopy of an Advertising Age article from June 30, 1986, which covers the spoof article’s leak and bears the headline, “‘Ad’ flips Chiat the bird - is it a cheap shot?” In fine condition. The consignor notes that several of these full-page ads were surreptitiously printed and placed into Wall Street Journal newspapers for Apple employees to discover. A fascinating piece of Apple Computer history that reveals the internal frustrations of the company’s creative department with Chiat/Day, the agency responsible for some of Apple’s most memorable advertising campaigns, including the legendary ‘1984’ Super Bowl commercial, which introduced the Macintosh computer. When Apple parted ways with the agency in 1986, the decision was made under the leadership of then-CEO John Sculley, who opted to switch to the agency BBDO1. Steve Jobs, who had left Apple the previous year and collaborated closely with Lee Clow, the creative director at Chiat/Day, publicly criticized this move, suggesting it indicated a shift away from Apple’s innovative spirit. As such, his “Congratulations” letter to the agency was also an unsubtle parting shot at Apple.

Estim. 1 000 - 2 000 USD