Description
Unknown
Affiche Ancienne Affiche publicitaire vintage originale pour Smirnoff, la célèbre marque de vodka fondée à Moscou. Smirnoff utilise ici un slogan publicitaire humoristique - "Pourquoi a-t-il attendu si longtemps pour découvrir Smirnoff ? L'image montre une femme coupant une pastèque et un homme la mangeant. Ces affiches publicitaires originales de Smirnoff font partie de la campagne des années 1970 de l'agence Young and Rubican, basée à Londres, qui visait à promouvoir la vodka comme un moyen d'atteindre le glamour et l'excitation pour échapper à l'ennui de la vie quotidienne. (Pour souligner les sous-entendus risqués de la campagne, Avocado Sweet observe : "Remplacez le mot héroïne par le mot vodka : Remplacez le mot "héroïne" par "Smirnoff" et cela a encore du sens). La campagne publicitaire s'est avérée être un grand succès pour l'entreprise. La vodka est devenue si chic qu'elle a dépassé le gin en termes de popularité et que les ventes de Smirnoff ont triplé. La campagne a pris fin en 1976, à la suite du durcissement des règles sur la publicité pour l'alcool par le gouvernement et les autorités de contrôle de la publicité en 1975. Bon état, plis, froissements, déchirures. Pays d'émission : Royaume-Uni, créateur : Inconnu, taille (cm) : 56,5x41, année d'impression : 1970s.
Traduit automatiquement par DeepL. Seule la version originale fait foi.
Pour voir la version originale, cliquez-ici.
Pour voir la version originale, cliquez-ici.
217
Unknown
Estimation
90 - 180 GBP
Mise à prix
60 GBP
Frais de vente : 20 %
All sales are final, items are as described. Payment is required within 4 days after auction. International Deliveries: please note that any local taxes and duties are country specific, and may be applied by the authorities on arrival in your destination country (including the EU). The postal service will notify you directly if any charges are due and, as the recipient of the shipment, you will be liable to pay these charges before your package is delivered.
Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment in Pounds (GBP) is possible on collection at our gallery in London. Auctioneer reserves the right to sell the lots that have not been collected for over six weeks or the ones for which the payment was not completed.
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All sales are final, items are as described. Payment is required within 4 days after auction. International Deliveries: please note that any local taxes and duties are country specific, and may be applied by the authorities on arrival in your destination country (including the EU). The postal service will notify you directly if any charges are due and, as the recipient of the shipment, you will be liable to pay these charges before your package is delivered.
Please send us requests for more information if needed. We will provide you quotes for worldwide shipping, no returns, buyer is responsible for customs clearance and payment of customs fees. Ownership of goods passes to buyer once the items are picked up by a shipper or taken in by the Post Office, we do not assume responsibility for goods in transit. Payment in Pounds (GBP) is possible on collection at our gallery in London. Auctioneer reserves the right to sell the lots that have not been collected for over six weeks or the ones for which the payment was not completed.
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