377 - Leonetto CAPPIELLO (1875–1942)

Leonetto CAPPIELLO (1875–1942) Elegant Pencil and gouache on paper. H_ 51 cm W_ 33 cm Sparse spots Painter, illustrator, caricaturist, poster artist, sculptor, and interior designer, Leonetto Cappiello, of Italian origin, was a popular figure who wore many hats. His lithographs left their mark on the French art scene just as much as those of Jules Chéret, Alfons Mucha, and, of course, Henri de Toulouse Lautrec, whom he met in 1899, a year after settling in Paris. He collaborated with print publications such as *Le Rire*, *L’Assiette au beurre*, and *Le Cri de Paris*… and made a name for himself in advertising by creating posters for Poulain chocolate, Cachou Lajaunie, Lesieur olive oil, Campari, Longines watches, Klaus chocolate, and even François Coty’s perfume, the Rose Jacqueminot. Cappiello revolutionized advertising posters by establishing a minimalist style: in the foreground, a bold and colorful image creating a striking contrast with the dark, neutral background against which it stands out. His lithographs left a lasting impression on the public and were a resounding success. He became a naturalized French citizen in 1930. Expert: Artéon Expert: Quentin BONNEFOY - Artéon