1243 - Sachs, H. (Ed.).

Sachs, H. (Ed.). The Poster. Publication of the Association of Poster Enthusiasts (Verein der Plakatfreunde e. V.) for Art in Advertising. Volume III. Issues 1–4 (and) 2 supplement issues. 6 issues. Berlin, Association of Poster Enthusiasts, 1912. 4°. With numerous, partly full-page, and mostly color illustrations, as well as mounted art supplements, paper and colored paper samples. Color-illustrated original cardboard covers. Complete volume with the supplement issues “Supplements to the Essay: ‘Gasthaus Graphik’” and “H(ans) R(udi) Erdt’s Advertisements.” - With its excellent presentation and countless color and mounted examples of outstanding advertising graphics, this remains the unrivaled publication on the subject of poster art to this day. One of the most lavish and outstanding magazines of the 20th century. - “The first issues appeared in March and April 1906 as a purely internal newsletter, reproduced from a handwritten draft in a print run of only 200 copies, with a membership of just 80. In this form, the publication was not available in stores. Nevertheless, this already reveals its purpose: to promote the association and recruit new members. None of those involved could have imagined just how successful this effort would be. By 1919, for example, the association had nearly 5,000 members, and in the final year of its existence alone, it gained 2,200 new members, bringing the total membership to well over 7,000 ... There were color and mounted inserts serving as examples of outstanding advertising graphics, the likes of which were not found in any competing magazine. Scaled-down versions of posters, some printed on heavy card stock, were included, as were advertising stamps, postcards, and the like. Just a quick flip through the pages was enough to convince the reader or collector of the value of each individual issue. “Anyone who owned individual issues or even entire volumes of *Das Plakat* would never part with them” (J. Müller-Daehn). - The spine of Issue I is missing; the spines of the supplement issues are covered with strips of paper; the covers are somewhat dusty in places; 1 leaf (pp. 63–64) is missing from the April issue; otherwise, it is in good condition.