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Stoecklin, Niklaus 1896 Basel 1982 Binaca. Toothpaste. 1941 Color lithograph (poster) Italian edition, commissioned by CIBA, Basel. Inscribed in the margin: GRAFICHE I.G.A.P. - ROMA - MILANO - 1941-XIX, as well as: Affiss. autorizz. by the Royal Police Headquarters of Milan on 2/17/1941-XIX pursuant to Art. 217 of the Public Safety Law and Art. 113 of the relevant regulations. Slight creases and signs of rolling, minimal tears. Unframed Height 99.5 cm, width 70 cm Private collection, Switzerland Early Italian edition of the well-known Binaca poster by Niklaus Stoecklin. The matter-of-fact depiction of a tube of toothpaste and a toothbrush in a glass of water is a characteristic example of Swiss poster design in the New Objectivity style. This edition was printed in 1941 in Italy by I.G.A.P. in Rome–Milan and thus dates from the year the motif was created. The preserved printing and approval marks allow for precise dating and document the poster’s contemporary use in Italy. Auction date: November 28, 2026 Approximate auction time: 1:26 p.m. CET
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