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2965 - "Binaca 2x Daily" Collectible Set
Starting price
CHF 320 (€348)The reserve price is the minimum price accepted by the seller. Bidders cannot see this price. To win an item, you must place the highest bid and meet or exceed the reserve price.
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Estimation
CHF 320 - 400 (€340 - 440)Sale fees
"Binaca 2x Daily" Collectible Set Two posters and five original designs, gouache on cardboard. Advertising campaign for Binaca toothpaste. One large (128 × 90.5 cm) and one small poster (88.5 × 62 cm), color lithograph, one of which is in French: 2 x par jour, Binaca Pâte dentifrice, marked in print: SUTER U. FERRARI IMPR. FRETZ FRÈRES S.A., ZURICH. Also included in a paper folder are five different designs for the poster, gouache on cardboard, each approx. 29.5 × 21 cm, three of which are signed: Suter & Ferrari, and two of which are monogrammed: F. Four variations featuring a tube and a “2 x daily” banner on a blue background, and one variation on a blue-and-white striped background with a red banner reading “Use twice daily!” Portfolio labeled with a tag: Theo Ferrari: “2 x daily Binaca.” Additionally, a cardboard box containing empty metal tube blanks, marked during printing: Binaca Sulfo-Ricinoleat Toothpaste, Registered Trademarks. Private collection, Switzerland This lot provides a complete overview of the design process for a Swiss advertising poster: from several gouache variants to the printed poster. Auction date: November 28, 2026 Approximate auction time: 1:19 p.m. CET
Auction details
Autumn Auction 2026 (Day 4 of 4)Auction house
Auktionshaus Zofingen +41 6 27 51 63 51 info@auktionshaus-zofingen.chDelivery is optional. You can use the carrier of your choice. The stated price does not include the lot price or the auction house fees.