237 - EVEREST BEER - c.1960

EVEREST BEER - c.1960 Signed “BRENOT” Glassoid/original advertising CALENDAR version with beveled edges. 40 x 28.5 cm. “Société Exploitation Ets de la Vasselais - Paris” Very good overall condition - Colors are exceptionally fresh, vivid, and intense (perfect reds), with superb gloss. A complete copy of the calendar. There is a tiny trace of oxidation in the lower left corner, which does not affect the appearance at all. This 1960s design combines charm and freshness to promote Everest beer. The illustration features a radiant blonde pin-up, at the peak of her beauty, sitting in the snow next to an oversized bottle. Echoing the peaks of the Himalayas, the brewery’s slogan proudly proclaims: “The pinnacle of quality.”