235 - MICHELIN CABLÉ - c.1920

MICHELIN CABLÉ - c.1920 Extremely rare original double-sided lithographed cardboard cutout advertising display. Approximately 85 x 70 cm. Printed by the Bouquet printing house—“HB” noted in the lower right margin. On the reverse side, the inscription “Imp. H. Bouquet. Paris – Made in France 2-2.455-3-2-218” Good condition— The piece retains its shape well and features beautiful colors that have preserved their original intensity, luminosity, and brilliance. Around the edges, the borders show signs of normal wear, including crease marks at the top and bottom, as well as seven minor perforations (six of which are located along the outer edge). On the image itself, there are a few minor spots, very slight surface wear, and tiny areas where paper is missing. - A highly graphic piece with a stunning visual appeal - An iconic figure from the early 20th century, Bibendum is depicted with a cigar in his mouth, rolling his tire around the globe. This monumental advertising composition powerfully illustrates Michelin’s strength and international expansion. The reverse features a sepia-blue monochrome illustration depicting Bibendum engaging the audience, his gaze directed toward the viewer while holding a Michelin tire with a wire bead. In 1886, André Michelin and his brother Édouard Michelin took over the family business, Barbier-Daubrée.On May 28, 1889, in Clermont-Ferrand, the company’s name was changed to “Michelin et Cie.” Puy-de-Dôme/Auvergne-Rhône-Alpes. The AI-generated atmospheric photo is presented for illustrative purposes only to help appreciate the object’s proportions in context. Only the original photographs are authoritative regarding the appearance and condition of the item offered for sale.