234 - ELECTRO - c.1930

ELECTRO - c.1930 Signed “Hella ARNO” Rare original lithographed advertising card. 40 x 30 cm. “Friedlin Strasbourg-Mulhouse Advertisement” In very fine condition— featuring superb national colors of blue, white, and red. This piece is in exceptional condition and retains its beautiful original luster. A vintage Art Deco composition promoting the brand’s corded iron under the decidedly modern name “ELECTRO,” a name that at the time resonated as a futuristic promise of technical comfort. Bearing the subtitle “Convenience and safety when ironing with the ‘Electro’ iron cord—on sale here” HELLA ARNO (1904–2000): Born Hélène SPITZER (later Hélène ARNOLD), this renowned Strasbourg-based poster artist established herself as early as the 1920s as a pioneer of advertising art.