231 - HELLA ARNO/DRAFT - 1940

HELLA ARNO/DRAFT - 1940 Signed “Hella ARNO” on the front, also countersigned on the back. Original preparatory gouache advertisement sketch. 33 x 22.2 cm Very fine condition - An original study designed to highlight the merits of a washing machine, reflecting a pivotal era when modernity was making its way into everyday household life. HELLA ARNO (1904–2000): Born Hélène SPITZER (later Hélène ARNOLD), this great Strasbourg-based poster artist established herself as early as the 1920s as a pioneer of advertising art.