230 - MONT BLANC MILK - c.1952–60

MONT BLANC MILK - c.1952–60 “Beautiful Children” Very rare original single-sided enamel advertising sign. 50 cm in diameter. “A.G.P.P. 48 Bis Avenue Kléber – Paris XVI°” In excellent condition— colors are well preserved, featuring particularly vivid and striking reds, as well as a beautiful original sheen. Note: there are scattered fine scratches and a few minor chips along the edge and two within the design elements, none of which affect the legibility of the image. This version will be the perfect addition to the thematic series dedicated to enamel signs from the Lait Mont Blanc brand. 1917: Founding of the Lait Mont Blanc company in Rumilly (Haute-Savoie). In 1921, the Lait Mont Blanc brand was created. In 1952, production was moved to Chef-du-Pont in the Manche department, to the facilities of the Compagnie laitière et industrielle de Normandie. Acquired by Nestlé in 1973.