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MICHELIN - c.1960 Truck Tire - Rare, original, single-sided enamel advertising sign with raised edges and shield-shaped tabs. Approximately 45 x 37.5 cm. “EAS” This sign, stunning in every way, retains its original luster and colors perfectly, just as it was on the first day. Produced by the Alsacienne enamel workshop in Strasbourg, this version is of exceptional quality and retains its three original brass eyelets at the mounting points. There are only very slight chips in the enamel at the corners. - a very fine example - It depicts the Bibendum character, based on O’Galop (Marius Roussillon), next to a “truck” tire—an image that has stood the test of time. In 1886, André Michelin and his brother Édouard Michelin took over the family business, Barbier-Daubrée. On May 28, 1889, in Clermont-Ferrand, the company’s name was changed to “Michelin et Cie.” Puy-de-Dôme/Auvergne-Rhône-Alpes
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