148 - TIVOLLIER SOAP by GOURJON - c. 1900

TIVOLLIER SOAP by GOURJON - c. 1900 Signed “Luigi LOIR” (Aloys François Joseph Loir, known as, 1845–1916) Very rare original lithographed advertising card featuring its ephemeris calendar. 45.3 x 32.3 cm. “Imp. F. Champenois, Paris” In good condition - Featuring fresh colors. There are only slight traces of moisture accompanied by minor localized oxidation spots in the upper portion, as well as a few scattered minor surface imperfections and rounded corners. Depicts a typical Breton landscape. Founded in 1851, the Tivollier company (E. Roustand & Sons, successors, Boulevard de Louvain in Marseille) was one of the first soap manufacturers to revolutionize traditional production through its pioneering use of copra and palm kernel to create an innovative, lathering soap. The Nouveaux Établissements Tivollier de Gourjon would later be incorporated into the historic company L’Abeille SA. Bouches-du-Rhône/PACA Provence-Alpes-Côte d’Azur