139 - NESTLÉ - c. 1930

NESTLÉ - c. 1930 Rare and important original domed enamel advertising thermometer. 114.8 x 33 cm. In very good condition - The painted surface is magnificent, enhanced by an optimal original mirror-like sheen and superbly fresh colors, including a particularly deep blue. There is a very prominent intense red, which shows, in places, very, very subtle micro-fading spots. The condition is first-rate; there are only two minor chips located in the lower corners, as well as a slight trace of period wear confined exclusively to the lower border, within the white band. Complete with its protective grid and original capillary tube, both in perfect working order. - A piece of great freshness - Plate advertising Nestlé infant foods (sweetened milk and milk powder). The famous, cheerful smile of the brand’s iconic baby gives this piece a particularly cheerful and decorative appearance. The story begins in 1866 with the Anglo-Swiss condensed milk factory, joined in 1867 by Henri Nestlé’s milk flour business in Vevey. Of German origin, his surname means “little nest” and shares the same root as the English word “nest.” Drawing direct inspiration from his family coat of arms (which depicted a solitary bird on a nest), he added three chicks to create his emblem as early as 1868. To protect his products from counterfeits, this logo was officially registered as a trademark for the first time in 1875 in Vevey. Nestlé entered the chocolate market in 1904, then merged with Anglo-Swiss in 1905 to form the current Nestlé Group.