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136 - PEPSI-COLA - c.1955
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Estimation
€300 - 800Sale fees
PEPSI-COLA - c.1955 Rare and significant original lithographed and embossed advertising sheet metal. Large size: 76.5 x 66.5 cm. “G.De.Andreis S.A. Marseille” Superb condition— features optimal gloss and perfect colors, remarkably vivid, particularly highlighting the bright, bold reds. There are only very subtle traces of oxidation localized along the very outer edge, which in no way detract from the superb central image. A masterful marketing move. The design focuses exclusively on the Pepsi brand’s iconic tricolor cap. By omitting any depiction of the bottle, this minimalist and bold composition demonstrates the brand’s absolute graphic power, instantly recognizable to consumers. The Pepsi-Cola brand was created in 1893 by pharmacist Caleb Bradham; it was officially named Pepsi-Cola in 1898 and registered with the USPTO (U.S. Patent and Trademark Office) on June 16, 1903. It became a global brand before forming the PepsiCo group in 1965. New Bern, North Carolina
Auction details
AdOrigins IV - Original Advertising Collectibles AuctionAuction house
HDVM Hôtel Des Ventes Mazzella +33 4 91 32 39 00 contact@hdvm.frDelivery is optional. You can use the carrier of your choice. The stated price does not include the lot price or the auction house fees.