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132 - NESTLÉ - 1935
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Estimation
€100 - 300Sale fees
NESTLÉ - 1935 “Petit Gruyère Cheese” Rare original double-sided lithographed advertising card. 42 x 29 cm. “Imp. Jules Simon S.A., Paris” In very good condition - The artwork features vivid, deep, and striking colors that have retained their original brilliance. There is slight wear on the bottom and left margins. A very fine horizontal crack is visible on the dress, but it does not affect the overall readability. The other side advertises “Trains BONNET” in Paris, “imp. Chaix Paris 1935” The story begins in 1866 with the Anglo-Swiss condensed milk factory, joined in 1867 by Henri Nestlé’s milk flour business in Vevey. Of German origin, his surname means “little nest” and shares the same root as the English word “nest.” Directly inspired by his family coat of arms (which depicted a solitary bird on a nest), he added three chicks to create his emblem as early as 1868. To protect his products from counterfeits, this logo was officially registered as a trademark for the first time in 1875 in Vevey. Nestlé entered the chocolate market in 1904, then merged with Anglo-Swiss in 1905 to form the current Nestlé Group. Canton of Vaud/Riviera-Pays-d'Enhaut/Switzerland
Auction details
AdOrigins IV - Original Advertising Collectibles AuctionAuction house
HDVM Hôtel Des Ventes Mazzella +33 4 91 32 39 00 contact@hdvm.frDelivery is optional. You can use the carrier of your choice. The stated price does not include the lot price or the auction house fees.