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120 - ASTRA MARGARINE - c.1920
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Estimation
€150 - 450Sale fees
ASTRA MARGARINE - c.1920 “Just like butter!..” Illustration based on a work by Edouard COURCHINOUX. Not credited. Original lithographed advertising sheet metal. 25 x 17.4 cm. “Th. Neuhaus – Paris. R.C. Yvetot 1285” In very good condition – The colors are well preserved, with vivid reds and good original luster. The white of the apron has a nuanced appearance. There are only very subtle traces of oxidation along the outer edges and a period patina. —A sound sheet offering superb aesthetic appeal— Founded in 1912 by engineer Jean Motte (headquarters at 37 Rue de la Boëtie in Paris), the Astra Company opened its first factory in Yvetot to produce margarine marketed as an economical substitute for butter. In light of its commercial success, production was transferred in the early 1930s to a larger factory in Asnières-sur-Seine. After becoming part of the Unilever group, the company was renamed Astra Calvé and developed or acquired leading brands in the fats and oils sector (Fruit d’Or, Végétaline, Puget, Bénédicta). The historic industrial site in Asnières was permanently closed by Unilever in June 2002. Seine-Maritime/Normandy
Auction details
AdOrigins IV - Original Advertising Collectibles AuctionAuction house
HDVM Hôtel Des Ventes Mazzella +33 4 91 32 39 00 contact@hdvm.frDelivery is optional. You can use the carrier of your choice. The stated price does not include the lot price or the auction house fees.