89 - NESCAFÉ - c. 1956–58

NESCAFÉ - c. 1956–58 Original flat enamel advertising sign with handles. 49 x 23.7 cm. “Émaillerie Alsacienne de Strasbourg” 15,000 copies produced (“L’Émaillerie Alsacienne de Strasbourg” P. Meyer) In very good condition— featuring spectacular colors that are absolutely vibrant and remarkably deep. The surface has an optimal sheen with a superb mirror-like effect. There are only very subtle, localized areas of enamel wear along the outer rim, which in no way affect the appearance, which remains virtually perfect. The Nestlé Group made food industry history on April 1, 1938, with the official launch of Nescafé. Developed by chemist Max Morgenthaler after five years of complex research that began in 1929 to make use of Brazilian coffee surpluses, this unique process for producing pure instant coffee powder revolutionized coffee consumption and instantly became an iconic global success. The story began in 1866 with the Anglo-Swiss condensed milk factory, joined in 1867 by Henri Nestlé’s milk flour in Vevey. Of German origin, his surname means “little nest” and shares the same root as the English word “nest.” Directly inspired by his family coat of arms (which depicted a solitary bird on a nest), he added three chicks to create his emblem in 1868. To protect his products from counterfeits, this logo was officially registered as a trademark for the first time in 1875 in Vevey. Nestlé entered the chocolate market in 1904, then merged with Anglo-Swiss in 1905 to form the current Nestlé Group.