72 - LAMINOR - c. 1925

LAMINOR - c. 1925 Rare original lithographed advertising card for the Laminor brand, registered by the Manufacture Genevoise de Boîtes de Montres (M.G.B.M. / Geneva Watch Case Co.). Founded in Geneva in 1917 by Johannes Dérobert, this company was not a movement manufacturer but an elite case maker specializing in rolled gold (laminated gold) for major brands such as Minerva and Revue Thommen. 31.5 x 23.5 cm. “Imp. H. Richard-Lyon. R.C. Annecy 1702” In good condition— retaining its original colors well. The lower cartouche, reserved for the tear-off calendar block, is blank. There are superficial creases, mainly in the corners Focused on the theme of sports, the illustration depicts a boxing match: in the ring, the victorious watch marked “GM BM Genève” triumphs by knockout over its downed competitor. French-speaking Switzerland/Canton of Geneva