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67 - FERNET-BRANCA - c.1931
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Estimation
€300 - 800Sale fees
FERNET-BRANCA - c.1931 Significant original advertising display featuring awards, honors, and titles, mounted on sturdy cardboard with medals, set in a blackened wooden frame topped with an embossed brass crown. 90 x 73 cm: “Manifattura Italiana Cartonaggi EDOARDO ROY & FIGLI. Vercelli. Made in Italy” In very good condition—superb original patina. The panel features a remarkable series of reproductions of medals and coats of arms on heavy cardboard, entirely embossed to finely mimic the striking of medals made of precious metals. The composition displays the brand’s official titles, notably the inscriptions: “S.A. Fratelli Branca Milano – Suppliers to His Majesty the King of Italy” as well as the privilege granted by the Holy See during the pontificates of Popes Pius X and XI. The list of awards includes several medals from national and international exhibitions, dating from 1862 to 1931. The Fratelli Branca distillery was founded in 1845 in Milan, Italy, by the self-taught apothecary and herbalist Bernardino Branca, along with his sons. Together, they created the famous medicinal and digestive bitter Fernet-Branca, made according to a secret recipe combining 27 plants and spices from four continents.
Auction details
AdOrigins IV - Original Advertising Collectibles AuctionAuction house
HDVM Hôtel Des Ventes Mazzella +33 4 91 32 39 00 contact@hdvm.frDelivery is optional. You can use the carrier of your choice. The stated price does not include the lot price or the auction house fees.