50 - CIGARETTES DU GLOBE - c.1913

CIGARETTES DU GLOBE - c.1913 Signed “Cappiello” Rare original glass promotional ashtray with offset-printed decoration mounted under glass. 10 cm in diameter. In very good condition - The colors are well-preserved with excellent luster. The body of the ashtray is free of visible cracks or chips; there are only two millimeter-sized chips to note beneath the rim of the base, which are completely invisible once the object is placed on a surface. There is very slight wear from use on the underside. - A rare piece in very satisfactory overall condition - This original ashtray features the illustration from the poster created by the Vercasson printing house. A composition typical of Leonetto Cappiello’s aesthetic. Balancing boldly atop a pile of cigarette packs, a female figure wearing a small red cap and a striped white dress infuses the image with its dynamic energy. With her right hand, she holds up the globe, blowing cigarette smoke onto it—a surprising allegory of Tabac du Globe’s global ambition. A prestigious tobacco and cigarette brand born from the transformation of the former P. Wahl & Reining factory. Its production company was officially established by grand-ducal decree on March 17, 1908, in Luxembourg. Designed for the international and colonial markets, the company immediately opened a large cigarette factory in Algiers (in the Bab-el-Oued district) to distribute its products throughout North Africa. It gained immense fame in the first half of the 20th century, particularly thanks to its iconic advertising campaigns created by renowned poster artists such as Leonetto Cappiello, before ceasing operations during decolonization in the 1960s.