42 - MOBILOIL RED-WINGED PEGASUS - c.1950

MOBILOIL RED-WINGED PEGASUS - c.1950 Rare original cut-out advertising sign, made of polychrome sheet metal in three dimensions, depicting the famous Pegasus of the Mobiloil brand. Approximately 120 cm wingspan. In excellent condition— It retains a beautiful overall freshness with vibrant colors. The predominant red shows slight, diffuse, and harmoniously faded areas in places. Along the outer edges (top and right sides), there are subtle, localized color variations along the edges. The surface retains two minor, very superficial scratches. There is an old touch-up of color along the lower edge near the belly, which is perfectly integrated and minor in nature. The piece has all 10 of its original mounting tabs on the back. - The overall condition is very satisfactory for this iconic piece - Mobiloil traces its origins to the late 19th century in the United States, within the Vacuum Oil Company, which was affiliated with Standard Oil, founded by John D. Rockefeller. After the breakup of Standard Oil in 1911, the Standard Oil Company of New York (Socony) became one of the group’s successors. As early as 1904, the brand used the figure of the gargoyle for its lubricants. In the 1930s, following the Socony-Vacuum merger, the famous winged Pegasus—a symbol of speed and modernity—appeared and became the emblem of Mobil Oil. The AI-generated stock photo is presented for illustrative purposes only to help visualize the object’s proportions in context. Only the original photographs are authoritative regarding the appearance and condition of the item offered for sale.