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GOODRICH - c.1930 "Soft balloon-cord" tires Original, single-sided, flat enamel advertising plaque, .80 x 60 cm. “Email. Renaud. Morez-Jura” In good overall condition - The white background and the blue lettering at the top retain a very nice sheen. The illustration has slightly faded colors and a more subdued sheen, with some variations in the shades of blue in the tire tread. Three small chips of enamel at the corners. Overall, a beautifully presented piece. In 1870, Dr. Benjamin Franklin Goodrich founded a rubber factory in Akron, Ohio, in the United States. Initially, the factory produced bicycle tires, then moved on to automobile and aircraft tires. In 1927, Goodrich tires were fitted to Charles Lindbergh’s Spirit of St. Louis during his historic transatlantic flight. The brand has been part of the Michelin Group since 1990. Headquarters in Colombes, Hauts-de-Seine, Île-de-France
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