26 - MOBILOEL ARCTIC - c.1930

MOBILOEL ARCTIC - c.1930 “Hamburg” Rare, original conical promotional oil can made of lithographed sheet metal. Capacity: 1 liter. 31 cm tall. In excellent condition— a specimen with vivid colors and a beautiful original sheen. The can has been opened and used. There are only a few minor signs of oxidation and some slight localized distortions. - The overall condition is very good - “An oil for use in diesel engines, ideal for winter, easy starting, for new and refurbished motorcycles, adapts perfectly, economical to use…” Mobiloil traces its origins to the late 19th century in the United States, within the Vacuum Oil Company, which was affiliated with Standard Oil, founded by John D. Rockefeller. After the breakup of Standard Oil in 1911, the Standard Oil Company of New York (Socony) became one of the group’s successors. As early as 1904, the brand used the gargoyle as its logo for its lubricants. In the 1930s, following the Socony-Vacuum merger, the famous winged Pegasus—a symbol of speed and modernity—appeared and became the emblem of Mobiloil.