23 - - VEEDOL PIN-UP - c. 1955

- VEEDOL PIN-UP - c. 1955 Original lithographed advertising sheet metal cut into the shape of a pin-up. 46.2 cm high. - In excellent condition - The colors are superb, and the original gloss is perfectly preserved. In the lower portion, there are a few minor, localized imperfections. The subject shows very slight and barely noticeable creases on her right arm, as well as an extremely subtle imperfection on her face, which does not affect its aesthetic quality. On July 1, 1950, an advertising campaign distributed these skater figures to truck drivers. The skater is nicknamed: “The Bride of Europe” Company founded in 1913 by Tide Water Oil Ltd. (New York), with its refinery in Bayonne, New Jersey (USA), and selling under the “Veedol” brand—the world’s first 100% Pennsylvania-sourced motor oil. Distributed through the Société Française des Huiles Minérales, based in Paris. In 1928, the famous German airship, the Graf Zeppelin, used Veedol lubricants for its round-the-world flight. In 1931, the Miss Veedol aircraft made the first trans-Pacific flight, also using this motor oil. In 1986, Burmah Castrol acquired the global rights to market Veedol lubricants. In 2000, BP acquired Burmah Castrol.