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MICHELIN - c.1930 Original lithographed promotional storage box for Michelin road maps - ORANGE background. - 32 x 14 x 16 cm. “G.De.Andreis & Cie - Marseille” In very good condition. - A vivid chromolithograph with bright, deep colors: the luminous orange background provides a superb contrast to the navy blue lettering. Minor, very localized signs of wear along the edges. Superb original sheen. A very attractive set. Box designed to store the famous road maps of the tire brand featuring the Bibendum mascot. In 1886, André Michelin and his brother Édouard Michelin took over the family business, Barbier-Daubrée. On May 28, 1889, in Clermont-Ferrand, the company’s name was changed to “Michelin et Cie.” Puy-de-Dôme/Auvergne-Rhône-Alpes
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