19 - SAINT-RAPHAËL APERITIF - c.1910

SAINT-RAPHAËL APERITIF - c.1910 Rare original lithographed and embossed advertising sheet metal. 40.8 x 20.5 cm. Medallions based on Jacques Cartier—not mentioned— In very fine condition— with vivid colors and superb original luster. There is simply a tiny pinhead-sized perforation to the right of the bottle, as well as slight surface wear. -The overall condition remains remarkable- According to legend, the story begins in 1830 when Dr. Adémar Juppet created a quinine-based aperitif and invoked the Archangel Raphael to cure his blindness, thus giving the beverage its name. In reality, Saint-Raphaël Quinquina was invented by the Lyon-based industrialist Pierre-Marie Juppet, who founded the company in 1884 in Lyon and later in Paris in 1897. From 1923 until the late 1950s, its exclusive production was entrusted to the Sète-based firm Cazalis & Prats. The brand’s image remains inextricably linked to its “Twins,” two waiters—one in red and one in white—who embody the two varieties of the aperitif, masterfully stylized in the late 1930s by the famous poster artist Charles Loupot. These two silhouettes, also known as the “Jumeaux,” were inspired by two actors: Armand Bernard and Paul Marien (known as “Pauley”). The black-and-white photographs, not included in the sale, are an integral part of the description and serve to illustrate the lot. Rhône/Auvergne-Rhône-Alpes/Île-de-France