103 - Max Burchartz. International Exhibition “The Art of Advertising,” Essen 1931. May 30–July 5, Exhibition Halls. Essen 1931. Folded double-page leaflet. 10.7 × 15 cm.

Max Burchartz. International Exhibition “The Art of Advertising,” Essen 1931. May 30–July 5, Exhibition Halls. Essen 1931. Folded double-page leaflet. 10.7 × 15 cm. Start time: approx. 12:59 p.m. (schedule subject to change) Flyer for the exhibition; a poster and the exhibition catalog were published in the same design. — The striking and symbolic photograph featuring two hands “pulling the strings” evokes a central aspect of advertising: the advertising professional’s psychology captures and guides the customer as if on strings. - Inside pages feature advertisements for the trade fair city of Essen and the exhibition’s concept. On page 4, a list of the exhibiting artists—a “who’s who” of modern typography: Baumeister, Bayer, Bortnyk, Bill, Burchartz, Canis, Cyliax, Deffke, Dexel, Domela, Ehmcke, Erbar, Leistikow, Lissitzky, Michel, Moholy-Nagy, Molzahn, Renner, Schuitema, Schwitters, Stankowsky, Sutnar, Teige, Trump, Tschichold, Zwart, and others, as well as information on the exhibition and lectures, the latter with handwritten corrections to the dates. — Printed by: Grafische Anstalt F. W. Rohden, Essen. - Max Burchartz (1887–1961) had participated in the Congress of Constructivists and Dadaists in Weimar in 1922; in 1924, he founded the “Werbebau” agency in Bochum together with Johannes Canis; in 1927 he became a member of Schwitters’ “Ring Neue Werbegestalter” and was simultaneously appointed to the Folkwang School in Essen, where he curated the exhibition “Kunst der Werbung” together with Alfred Fischer in 1931. - In pristine condition and very rare. Provenance: Estate of Eckard Neumann, Frankfurt. - Private collection, Frankfurt am Main. See Fleischmann, p. 356 (catalog). - “Ring Neuer Werbegestalter,” Sprengel Museum, Hanover, 1990–91, p. 34 (erroneously labeled as a catalog. - Not listed in Ilk English description: Folded double-leaf. Exhibition flyer. A portfolio, slipcase, and exhibition catalog were published in the same design. - The striking and symbolic photograph featuring two hands “pulling the strings” evokes a central theme of advertising: the advertising professional’s psychology captures and controls the customer as if by strings. - The inside pages feature advertisements for the trade fair city of Essen and the exhibition’s concept. On page 4, a list of the exhibiting artists—a “who’s who” of modern typography: Baumeister, Bayer, Bortnyk, Bill, Burchartz, Canis, Cyliax, Deffke, Dexel, Domela, Ehmcke, Erbar, Leistikow, Lissitzky, Michel, Moholy-Nagy, Molzahn, Renner, Schuitema, Schwitters, Stankowsky, Sutnar, Teige, Trump, Tschichold, Zwart, and others, as well as information on the exhibition and lectures, the latter with handwritten corrections to the dates. - Printed by: Grafische Anstalt F. W. Rohden, Essen. - Max Burchartz (1887–1961) had participated in the Congress of Constructivists and Dadaists in Weimar in 1922; in 1924, he founded the “Werbebau” agency in Bochum together with Johannes Canis; in 1927, he became a member of Schwitters’ “Ring Neue Werbegestalter” and, at the same time, was appointed to the Folkwang School in Essen, where he curated the exhibition “Kunst der Werbung” together with Alfred Fischer in 1931. - In pristine condition and very rare. Provenance: Estate of Eckard Neumann, Frankfurt. - Private collection, Frankfurt am Main.