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Photo Books - Pecsi, Jozsef. Photo and Publicity. Photo and Advertising. With numerous gravure illustrations. Berlin, Singer, 1930. 1 leaf, 16 pp., 1 leaf, 32 plate pages, 1 leaf; 29.5 x 22 cm. Color-illustrated original paperback (some crease marks, water stains, scuffing, wear, and dust; headbands with missing sections; marginal discoloration). First edition of this legendary book. — Pecsi (1889–1956) had studied in Munich and established his own studio in Budapest at an early age. This volume, likely printed in only a small run, is one of the first to deal with photomontage for advertising purposes. - Slightly yellowed; the first few pages have water stains and are slightly spotted; the upper corners are creased; the staples are rusted; in the illustration section, there are occasional faint imprints on the opposite page. *
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