181 - ROWENTA IRON, 1930s

ROWENTA IRON, 1930s TRAVEL IRON, 1930s. Original, period advertising mockup (modernist and industrial style) (designer’s name illegible), photomontage consisting of a period silver print mounted on a sheet of cardstock with cut-out and glued-on lettering. Photo: 22.5 x 17 cm; layout: 39 x 50 cm. Some signs of handling (excluding the photo). Note: This original advertising layout for a Rowenta travel iron perfectly illustrates the modernist and industrial aesthetic of the 1930s. Combining photography, cut-out typography, and photomontage, it reflects the advertising design methods used before the widespread adoption of modern layout techniques. At that time, Rowenta established itself as one of the most innovative German brands in the field of household appliances, emphasizing functionality, portability, and design. This working document, designed for publication or a promotional campaign, is a rare example of graphic design applied to industrial advertising during the interwar period.