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Affiche Ancienne Original vintage postal advertising booklet - South African Mail / Every Day Is Mail Day - designed for the General Post Office (GPO) to promote the expansion of Empire airmail services to Africa. The booklet features a striking, three-panel graphic design displaying a detailed raised-relief map of the African continent against a pink background, marking destinations including the Anglo-Egyptian Sudan, Kenya, Uganda, Tanganyika, Zanzibar, Nyasaland, Northern and Southern Rhodesia, Mauritius, and the Union of South Africa; the centre and right panels feature stylised outlines of Africa overlaid with the silhouette of a twin-engine commercial transport plane alongside a sunburst icon and the GPO crown emblem, the reverse side features a printed informational pamphlet detailing the new rates of postage, transmission times, and guidelines for the updated service. Very good condition, folded as issued, minor staining. Country of issue: UK, designer: Varnon, size (cm): 19x36.5cm (unfolded) 19x24cm (folded), year of printing: 1930s.
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