382 - AMLETO DALLA COSTA (Milan, 1929–2024).

AMLETO DALLA COSTA (Milan, 1929–2024). “Six Women,” 1980–90. Silkscreen print. Varnished paper. Printer: Dalla Costa. Measurements: 64 x 49 cm. A representative work from Amleto Dalla Costa’s mature period, “Sei donne” encapsulates the essential elements of his artistic universe. The work reveals his interest in pop aesthetics and the representation of the female figure, expressed through a vibrant chromatic richness, a refined formal synthesis, and a poetic dimension that played a fundamental role in the international dissemination of his work. Amleto Dalla Costa’s career is particularly unique due to his close ties to the worlds of fashion, advertising, and the visual arts. In the early 1950s, he founded the ARDACO photography studio (an acronym for ARmani DAlla COsta) with Giorgio Armani, dedicated to fashion photography in Milan. Following their professional split, Dalla Costa pursued a successful career in advertising, collaborating with major Italian firms before devoting himself fully to painting in 1975. A year later, he opened the Brera 3 gallery in the heart of Milan’s artistic Brera district, a space that served as both a gallery and a screen-printing workshop and played a decisive role in the dissemination of his work. Throughout his career, he participated in more than 250 solo and group exhibitions held in numerous European countries, as well as in Japan, South Africa, and the United States. His work was presented at the 51st Venice Biennale, and following a final exhibition held in Switzerland in 2006, he decided to dedicate himself exclusively to photography once again. Thanks to the consistency of his output, the technical quality of his works, and the popularity of his images, his work achieved wide international recognition and continues to be appreciated by collectors and lovers of contemporary figurative art. His legacy establishes him as one of the most representative figures of contemporary Italian graphic art and figuration. Although he worked in multiple disciplines, Dalla Costa is best known for his advertising posters and silkscreen prints. His work focuses primarily on the depiction of elegant, sophisticated female figures with great expressive power, constructed through balanced compositions, defined lines, and an intense chromatic richness. Amleto Dalla Costa was a prominent Italian artist whose career spanned painting, silkscreen printing, photography, graphic design, sculpture, and advertising. A self-taught artist by nature, he developed a multidisciplinary career that made him a unique figure within the Italian art scene of the second half of the 20th century and the early 21st century. Before devoting himself fully to art, he worked in various fields related to visual communication, animation, design, and fashion—experiences that decisively influenced the development of his own distinctive and easily recognizable visual language. From a very young age, he showed an innate talent for drawing. At sixteen, he was hired by Ars Film, the studio of Nino and Toni Pagot, where he worked for two years on the production of cartoons. He later joined Fabbriche Riunite, a company specializing in the design of neon signs, which were very popular in Italy in the 1950s. Among the most notable projects from this period is the creation of the marquee for the famous Capitol cinema in Milan, one of the country’s most iconic movie theaters. After shifting his professional focus to photography, he met Armani, with whom he founded the Ardaco studio in the early 1950s, based in Milan and specializing in fashion photography. He later left this venture to devote himself to the field of advertising, where he achieved notable recognition. Between 1955 and 1975, he collaborated on numerous campaigns for some of Italy’s leading companies, including Carabelli, Marazzi, and Rivarossi, creating a large number of posters, advertisements, and graphic pieces that helped define the visual identity of these brands. During this period, he and his brother had the honor of presenting Pope John Paul II with a box of a toy train manufactured by Rivarossi. In 1975, he decided to devote himself entirely to painting. His first solo exhibition was an immediate success and marked the beginning of a new professional phase. The following year, he opened the Brera 3 gallery in Milan’s historic Brera art district, located at number 3 on the street of the same name. There he also set up his screen-printing studio, where he produced much of his graphic work until the gallery closed in 1999. Amleto Dalla Costa’s significance lies in his ability to fuse the aesthetic resources of art and advertising into an attractive, elegant, and accessible visual language. He also contributed significantly to the dissemination of contemporary graphic art through screen printing, a technique he mastered with great skill and which played an essential role in the international expansion of his work.