20 - Michel Polnareff and Tony Franck (1945-) - "Polnarévolution" at the Olympia. 1972. Printed by St. Martin, Paris. 115.5 x 78 cm / 45 x 30.8 in. Original poster, offset print, not mounted on canvas. Condition A-, two original horizontal creases.

Michel Polnareff and Tony Franck (1945-) - "Polnarévolution" at the Olympia. 1972. Printed by St. Martin, Paris. 115.5 x 78 cm / 45 x 30.8 in. Original poster, offset print, not mounted on canvas. Condition A-, two original horizontal creases. Based on a photograph by Tony Frank, this erotic advertising campaign was deliberately chosen by Polnareff. Often criticized and mocked for his androgynous style, he had fun in this poster by taking feminine codes and turning them against his detractors. A true ode to the freedom of his body, his sexuality, his gender, and his art, this single image perfectly embodies what the artist sought to convey in his “Revolution.” Moreover, the show itself was groundbreaking, featuring futuristic costumes designed by Paco Rabanne. An immediate scandal, a lawsuit, a conviction—within a few weeks, the poster became an event in its own right. The precursor to the “buzz”—in fact, perhaps even the very first one. Posted only in Paris, and quickly defaced or destroyed, it has since become a rarity, having earned its place in the pantheon of advertising art. Erotica